Published, Forthcoming, and Conditionally Accepted Papers
Wu, Yuechen, Jared Watson and Ali Faraji-Rad (2025), “Who Will I be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals,” Journal of Marketing Research, 63(1), 85–104 (Equal Authorship).
Faraji-Rad, Ali and Leonard Lee (2022), “Banking Happiness,” Journal of Consumer Research, 49(2), 336–358.
Ng, Sharon, Ali Faraji-Rad, and Rajeev Batra (2021), “Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global-Local Citizenship Identity,” Journal of Marketing Research, 58(2), 400–415.
Faraji-Rad, Ali and Michel Pham (2017), “Uncertainty Increases the Reliance on Affect in Decisions,” Journal of Consumer Research, 44(1), 1–21 (Lead Article).
Faraji-Rad, Ali, Shiri Melumad, and Gita Johar (2017), “Consumer Desire for Control as a Barrier to New Product Adoption,” Journal of Consumer Psychology, 27(2), 347–354.
Faraji-Rad, Ali, Bendik M. Samuelsen, and Luk Warlop (2015), “On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty,” Journal of Consumer Research, 43(2), 458–471.
Pham, Michel, Ali Faraji-Rad, Olivier Toubia, and Leonard Lee (2015), “Affect as an Ordinal System of Utility Assessment,” Organizational Behavior and Human Decision Processes, 131(Nov), 81–94.
Faraji-Rad, Ali, Mehrad Moeini-Jazani, and Luk Warlop (2013), “Women Seek More Variety in Rewards When Closer to Ovulation,” Journal of Consumer Psychology, 23 (4), 503–508.
Selected Research in Progress
Faraji-Rad, Ali, Ali Tamaddoni, and Atefeh Jebeli, “Coping through Precise Labeling of Emotions: A Deep-Learning-Based Approach to Studying Emotional Granularity in Language,” Manuscript invited for 3rd round of review at Journal of Consumer Research.
Faraji-Rad, Ali, Niranjan Janardhanan, and Sheikha Alia, “Identity Choice,” Manuscript invited for 3rd round of review at Journal of Consumer Research.
Faraji-Rad, Ali, “Incidental Affective Context and Decision Bias in Multi-Turn LLM Conversations,” Manuscript under review at Journal of Consumer Research.
Faraji-Rad, Ali and Michel Wedel, “Empathic Accommodation: LLMs Skew Information to Favor Users’ Inferred Emotional Stakes from Role Cues,” Manuscript under review at PNAS.
Hu, Ying and Ali Faraji-Rad, “Too Young to Be Serious: How Age Stereotypes Shape Gift Preferences,” Manuscript under review at International Journal of Research in Marketing.
Kandala, Ratna, Ali Faraji-Rad, Jeffery M. Girard, Angelique Pershon, Vera Vine, and Katie Hoemann, “For daily well-being, the context-specificity of emotion words matters as well as the variety,” Manuscript invited for 2nd round of review at Emotion.
Chen, Qihui, Andy Li, and Ali Faraji-Rad, “Emotion-Based vs. Preference-Based Recommendations in AI Agents: When Do Consumers Find Them Acceptable?”
Hu, Ying and Ali Faraji-Rad, “Machines that Need Us: Loneliness and the Appeal of AI that Depends on Us”
Faraji-Rad, Ali, “Emotional Granularity and Review Helpfulness”
Jebeli, Atefeh, Eaman Jahani, and Ali Faraji-Rad, “Emotional Granularity and Hate Speech in Social Media”
Faraji-Rad, Ali and Michel Pham, “What Causes Perceived Beauty? An Uncertainty-Reduction Hypothesis”
Zhang, Kuangjie and Ali Faraji-Rad, “A Wishful Thinking Mindset Leads to a Desire for Chaos”