Ali Faraji-Rad

Ali Faraji-Rad is an Assistant Professor of Marketing at the Robert H. Smith School of Business, University of Maryland, College Park. He uses behavioral experiments as well as deep-learning-based methods to study marketing and consumer behavior. Theoretically, he is broadly interested in the role of feelings and emotions in consumer psychology, with a special focus on two factors in consumer decision making: (a) the feelings of uncertainty experienced by consumers, and (b) consumers' ability to express their emotions in a granular and differentiated manner. 

His work has appeared in a number of journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes.