The projects presented involve my co-leadership and assistance over a course of 2 years. Each Project has its own story to convey to support the community. The main component each of these projects were built on collaborative efforts with my family and myself. Each of the projects incorporated family members with various backgrounds and knowledge they share to drive projects forward, ranging from law to real estate.
Embedded Files
My two siblings and I believed there has been an absence of knowledge surrounding this realm to all generations especially younger generation. I had the opportunity to provide my creativity and knowledge of specific platforms. For our TikTok page, I conducted research and compared our work to others and how the creators conveyed their message. For this industry, we understood how daunting interpreting law would be for someone who does not have the experience nor knowledge. Our approach geared towards relating to the younger generation, translate areas of law to more of a comprehensible level. We'd soon realized, this method was also beneficial to all ages.
I understood a specific niche, such as Law, would differentiate ourselves from other creators with different backgrounds. In utilizing relevant hashtags and timing, we saw a tremendous affect in growing a following. With the first video I directed, edited, and marketed, we saw a gain of over 10 thousand followers overnight. Over the course of a few weeks we had gained another 40 thousand, totaling to over 50 thousand followers with over 1 million likes. The inspiration from the other videos was due to the engagement we received from our followers, wanting to learn more in different areas of law such as marriage or employment. This allowed us to determine the preference the audience had in what they wanted to view.
I was selected to lead marketing and operate secretarial duties to bring awareness to the non-profit organization, You Are Home Foundation. Prior to attending Google Digital Marketing & E-Commerce Profession Program, I have had some experience in the industry relating to marketing and product sourcing. Throughout the program , I gained more knowledge that assisted in developing marketing campaigns for the non-profit. Although it is a narrow market that had very little to no awareness, I conducted various trials to determine which method of marketing was most effective. This involves specific platforms, hashtags, determining the target audience.
Our goal was to network at a non-profit event to network, and gain more perspective of this industry. I created a flyer describing who we are, our mission, goals and contact information. After networking with the other participants, we have received a great success resulting from the event upon supplying the flyer. Although it was more of an old fashion approach, the method itself provided the necessary contacts and recognition of our efforts.
My sister and I created a children's book during the creation of LawbyMarc on TikTok. The intention of the book was to illustrate a short story of a puppy adventuring on it own, discovering new acquaintances along their journey. We constructed a colorful short story that would also incorporate rhyming to entertain the youth. At first, my sister created the story, where I was then able to illustrate and design the characters, and tell the story through the art. In completing the novel, we utilized organic searches for our project and utilized our social media platforms to announce our project to our friends and family. We received positive feedback from our creation through our customers and friends.
Page updated
Google Sites
Report abuse