6. Next, you need to make the three relevant pages. Do this by clicking the + button at the bottom of the bar on the right-hand site and adding the following pages:

• Research

• Planning

• Statement of Intent

• Outcomes

    You will need to complete your tasks and house them within the relevant page of your google site. 

Include:

• definition of a ballad songs

• examples of ballad music videos

• technical conventions of music videos - think carefullym about Goodwin and how his ideas apply to ballads

• genre conventions of ballad music videos including editing, narrative and performance style etc.

Warner Music Group

Include:

• research into artists signed up to the music label

• mission statement and aims of WMG

• services offered to clients and audiences

• their use of social media.

Analysis of two ballad music videos. 

Include:

• media language and representation analysis with detailed textual examples

  1. Explore how media language is used in the videos. 

  2. Look at elements such as camera angles, shot types, lighting, colour palette, editing, setting, costume and performance style. 

  3. Analyse how people / artists are represented in the videos – consider gender, race, age, emotion, relationships, and lifestyle. 

  4. Use detailed textual examples to support your points. (e.g. “The close-up on the artist during the chorus emphasises vulnerability and emotional intensity, which are common features in ballads.”)

• how audiences are targeted, through genre conventions of music videos

  1. Explain how each music video is designed to appeal to its target audience. 

  2. Think about tone, narrative, star appeal, visual style, and genre conventions. 

  3. Consider whether the videos are aimed at a mainstream or niche audience, and how this affects the choices made in the production.

• links to social and/or cultural contexts (e.g., love, heartbreak, gender roles, identity, mental health, or diversity.)

• information about the success/relevance of the final product.

Examples of magazines to analyse:

• Lewis Capaldi – Someone You Loved

• Sam Smith – Too Good at Goodbyes

• Billie Eilish – When the party’s over

• Céline Dion - The Power Of Love

• Christina Perri - A Thousand Years

• Berlin - Take My Breath Away

• Bon Jovi - Always

• Ed Sheeran - Thinking Out Loud

• Ed Sheeran - Perfect

• Bryan Adams - Summer Of 69

• Bruno Mars - When I Was Your Man

• Stephen Sanchez - Until I Found You

• Alex Warren - Ordinary

• Alex Warren - Carry You Home

• Lady Gaga - Always Remember Us This Way

• Lady Gaga, Bradley Cooper - Shallow

• Calum Scott - You Are The Reason

• Katy Perry - Unconditionally

• Taylor Swift - This Love 

• Taylor Swift - Lover

• Ellie Goulding - Love Me Like You Do

• Ellie Goulding - Still Falling For You

• John Legend - All of Me

• Skylar Grey - Stand By Me

• ANYTHING by The Lumineers (Mr Soltysik loves this one!)

Analysis of two corresponding music artist websites. 

You need to screenshot different pages and include: 

• media language deconstruction how audiences are targeted, through the media language 

• other use of generic conventions of music artist websites - i.e. how social media is used.

Include: 

• definition of digital convergence 

• how it is commonly used within your chosen platforms (e.g. music videos) 

• how it could be used in your final product (e.g. charity synergy, social media, merch etc.) 

• a specific example of good digital convergence you have found within your wider research.

You can:

• either write your mind map on paper and then scan it and upload it to your google site

• or use an online mind map software such as mindmup or miro

• or write a few paragraphs exploring your current ideas. 

Present this in your planning page of your google site, labelled as My initial ideas.

1. Experimenting with camera shots, framing or lighting

2. Creating a mood board or visual storyboard

3. Editing short clips to try out different styles or transitions

Write a short ‘diary-style’ entry for each idea, reflecting on your process.
Comment on what works well, what you might change, and which idea you prefer so far.

This step is very important – it helps demonstrate your creative thinking and development to the examiner.

Other possible tasks you could do to plan your music video

• creating various sketches of logo for the artist or experimenting with fonts for the artist name and song title

• planning key locations for each concept

• writing the story for a music video and making sure it follows Freud's 3-Act structure.

This should show how you would visualise part of your video, including:

• Camera angles and shot types

• Movement (of camera or subject)

• Lighting and colour

• Mise-en-scène (location, costume, props, etc.)

• Brief description of action in each frame

• Include the timing of each shot to help show pacing

You can draw it by hand, use digital tools (e.g. Canva, Storyboard That), or use photos if preferred.
Make sure it’s clearly presented and uploaded to the Planning page of your Google Site, labelled Storyboard.

This task helps show your visual planning and understanding of how your music video will flow.

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 2 x 400 words - one for music video and one for website)

In this section you need to discuss what you plan to do in your main product (music video, television programme or magazine as well as the website. The following will help you:

Main product (music video, television programme or magazine)

• Write about the main concept or overarching idea for your main product.

• Write about how this concept will fit into the genre (and what the genre is, you can get this information from the brief).

• Write about how this concept will attract the specific audience (and what the audience is).

• Write about how this concept will fit into the core values of the institution you are working for - eg. BBC3 for television, Universal for music videos or Independent (your choice) for magazines.

• Write about how you will use the technical codes to realise your idea - specifically referencing mise-en-scene and camerawork and how this can be used intertextually to create new meanings. 

• Write about what representations this mise-en-scene will produce.

• Write about how these representations will attract your audience.

• Write about how your ideas fit within the overarching genre specified by the brief. Eg. Are you going to address mental health issues in the lifestyle magazine brief? 

• If doing music videos, write about what the message of your video will be and how this will be appropriate for the genre, record company and audience.

• If doing television, write about how audiences will be drawn in by the programme and how it is appropriate for the genre, channel and audience. 

• If doing magazines, write about how the text and image as well as your construction and mediation of representations will be appropriate for the genre, publishing house and audience. 

Websites

• Write about how you are going to use the media language of websites and conventions of web design and what specific websites look like for the given genres in the brief. 

• Write about how your design choices are going to attract your audience.

• Write about what pages will be included on your website and how it is going to use social media.

• Write about how your website structure and social media will attract your audience, allow interactivity, and help the promotion of your first product. 

• Write about how your website will reflect the named record company/channel or publisher.

• Write about other features the website will have and why these features will appeal to the audience.

• Write about how the visual elements of the website will hook and keep readers on the pages.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

In this section you need to write about how your main product and your website will achieve synergy (branding across the products).

• Write about why synergy and branding are important to media industries.

• Write about how you're going to use images, logos, typefaces and colours across your main product and website to create a sense of branding and brand identity across the two products.

• Write about how you will use your main product on your website and vice versa - perhaps discuss any call to actions, end title cards etc. 

• Write about what will be unique to your website.

• Write about how you will use social media to produce synergy between your products and how this will be useful to the media institution and attractive to the audience.