Local SEO

Local Three Pack Image For Local SEO

Local SEO- How It looks?

I’ll describe why you need to do Local SEO for your business with my experience which really shocked me.

I worked for a joint venture company as a marketing officer and as of my duty, I have to visit my clients. In a meeting, the client said that he needs “Unistrut” (industrial equipment) for a new project. Now, As a trusted supplier I have to supply this which is not my factory product. I searched on Google to get unistrut and I got. Google suggest me three company lists at first which we called ‘‘Local Pack/ Three Pack”. I’d contact any of them to supply me this product and my company deals a business which was near about $50000.

Now, most businesses turned up online and corporate systems maintain an important role to progress their businesses. It’s a part of an expanding business with local SEO to serve and sell products or services.

Why Local Search Important?

Most customers use mobile phones for instant search. When they get the desired information, they call and send SMS over the phone, which is not common on computers or laptops. About 50% of such customers. In this case, local SEO occupies a huge chunk in the search intent graph. In case of emergency, 90% of the search is local content, such as-

1. Hospitals near me

2. Doctor near me

3. ATM booth near me

4. Car servicing near me

5. Plumber near me

Search Analysis also says that the customer's behavior in local search is as follows-

1. Customers will find your business location in 5 minutes to 1 hour.

2. The customer sees the ratings mark of the product or service.

3. Customers can review and comment at the same time.

4. About 40% of local mobile searches generate sales within 1 day.

5. 2 out of 5 local-based searchers decide to do business deals through business location visits.

6. The customer will be in your yard for a long time if you have a franchise location.

7. 75% of customers confirm their business based on local content, search, reviews, business image, business video and exact location.


Now it's clear that local search makes many opportunities to lead and generate traffic for your business. Traffic will be walking through your business premises if you can reach in front of those searches.