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Unbiased Looka Review 2026! Discover how this AI logo maker works, its pricing, real pros & cons, top alternatives & whether Looka is worth it for your brand.
If you've ever tried building a brand from scratch, you know how tough it can be to nail your logo design. That’s where AI logo makers come in—and Looka is one of the most hyped tools in this space.
In this in-depth Looka review, we’ll go beyond the promotional fluff. We’ll test its AI-driven features, pricing plans, design quality, ease of use, and much more. Whether you're a startup founder, solo creator, or small business owner, this review will help you decide if Looka is the right fit—or if you should skip it for a better alternative.
Let’s dive into this brutally honest, SEO-powered breakdown of Looka!
Looka (formerly known as Logojoy) is an AI-powered logo design platform that allows users to create stunning brand identities in minutes—without needing a graphic designer.
Founded: 2016
Former Name: Logojoy
Based in: Toronto, Canada
Type: AI-based logo & brand identity creator
Main Use Cases: Logo design, brand kits, social media kits, website designs
Enter Your Business Name
Looka begins by asking you to input your brand or business name.
Choose Design Styles
Pick from design styles and color palettes you like. The AI uses these preferences to generate tailored logo concepts.
Select Symbols & Icons
Choose icons that relate to your industry or message.
Review AI-Generated Logos
Looka instantly generates dozens of logo mockups using its deep learning algorithms.
Edit with Real-Time Customizer
You can tweak fonts, colors, layout, and spacing with the intuitive editor.
Purchase & Download
Once satisfied, you pay for the final design and get access to high-resolution logo files and brand kits.
Creates hundreds of logos based on your preferences
Learns from your feedback to refine results
Customizable fonts, colors, icons, and layouts
Zero design experience required
Social media assets, email signatures, letterheads, business cards
Auto-generated using your logo
Includes PNG, SVG, EPS, PDF formats
Transparent backgrounds and full commercial usage rights
Instant business card templates matched to your logo
Looka is a freemium tool. You can try the logo generator for free, but must pay to download or use designs commercially.
Basic Logo Package – $20 (One-Time)
Single logo file (low resolution)
No editing after purchase
Premium Logo Package – $65 (One-Time)
High-resolution files (SVG, PDF, EPS, etc.)
Lifetime logo editing
Full ownership rights
Brand Kit Subscription – $96/year
Includes everything in Premium
300+ branded templates (business cards, social media, invoices)
Social media kit + Brand guidelines
Unlimited edits and updates
Extremely easy to use—no design experience needed
AI generates stunning logo concepts in seconds
Customizable and editable even after purchase
Affordable compared to hiring a designer
Includes brand assets and business card templates
Limited to logo & brand kits—no website builder (yet)
AI can be hit-or-miss depending on preferences
No free download option (even for low-res logos)
Brand kit subscription is yearly, not one-time
Entrepreneurs
Startups
Freelancers
Small business owners
Creators and YouTubers
E-commerce stores
Anyone who needs a logo fast on a budget
Canva offers logo design but requires manual creation.
Looka is AI-powered and automatic.
Canva is better for multi-use designs, Looka for logos.
Tailor Brands offers a website builder too.
Looka has more affordable one-time pricing.
Tailor Brands is subscription-heavy.
Wix Logo Maker is part of Wix’s ecosystem.
Looka is standalone with a stronger AI engine.
Looka gives better branding assets.
Hatchful is free but offers basic templates.
Looka has more customization and polish.
Hatchful lacks branding tools.
If Looka doesn’t quite hit the mark for you, here are the top alternatives you can try:
Manual logo design
Great templates for social media, websites, more
Logo + website + business tools in one
Monthly subscription model
Good if you already use Wix for your website
Includes domain and web tools
Similar AI-generated logos
More minimal design aesthetics
100% Free
Limited file types and branding tools
Looka is free to use for designing logos, but you must pay to download or own the files.
Yes, it’s affordable, fast, and creates professional logos for a fraction of designer fees.
No, Looka does not offer refunds once a logo is purchased.
Absolutely, with the Premium package you get full commercial rights.
Canva is more of a manual design platform; Looka automates logo creation via AI.
Usually under 10 minutes from input to purchase.
Yes, with the Brand Kit subscription.
Only with the Premium plan or Brand Kit subscription.
Yes, the AI generates one-of-a-kind logos based on your inputs.
If you're just looking for a logo, yes. For business tools, Tailor Brands wins.
No, Looka focuses only on branding assets.
SVG, PDF, PNG, EPS, black/white versions, and transparent backgrounds.
Yes, their social media kit includes YouTube banners and logos.
You get full ownership, but registering the trademark is your responsibility.
Not yet, it’s browser-based only.
Looka is an incredibly smart, efficient, and budget-friendly logo maker. It’s perfect for entrepreneurs who need a great-looking brand without the hassle of hiring a designer. The AI is impressively capable, and the brand kit extras make it a well-rounded branding tool.
However, if you’re looking for a full business suite or ongoing design flexibility, you might consider alternatives like Canva or Tailor Brands.
For logo-first entrepreneurs, Looka is a must-try tool in 2026.