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Is Hootsuite OwlyWriter the best AI social media writing tool? Read our in-depth review covering features, pricing, alternatives, and FAQs to decide if it’s right for you!
Hootsuite OwlyWriter is an AI-powered writing assistant designed to help marketers, businesses, and social media managers create high-performing social media posts quickly. Integrated within Hootsuite’s social media management platform, OwlyWriter leverages OpenAI’s GPT technology to generate engaging captions, post ideas, and even full content drafts.
But does it live up to the hype? In this detailed Hootsuite OwlyWriter review, we’ll explore:
How OwlyWriter works
Key features & benefits
Pricing & plans
Pros & cons
Best alternatives
FAQs
By the end, you’ll know whether OwlyWriter is worth adding to your social media toolkit.
OwlyWriter uses AI-powered content generation to simplify social media post creation. Here’s how it works:
Input a Prompt – Provide a topic, keyword, or brief description.
AI Generates Content – OwlyWriter creates multiple post variations.
Edit & Customize – Refine the output to match your brand voice.
Schedule & Publish – Directly post to Hootsuite’s scheduler.
It supports multiple social platforms, including Facebook, Instagram, LinkedIn, Twitter (X), and Pinterest.
Creates engaging, platform-optimized captions
Suggests hashtags & emojis for better reach
Generates multiple variations in seconds
Helps overcome writer’s block with fresh ideas
Generates trending topic suggestions
Adapts to different industries & niches
Automatically suggests relevant hashtags
Adds emojis for better engagement
Optimizes posts for algorithm-friendly formatting
Rephrases existing posts for better clarity & engagement
Adjusts tone (casual, professional, humorous)
Helps A/B test different versions
Directly schedule & publish AI-generated posts
Syncs with Hootsuite’s analytics dashboard
Saves time with batch content creation
OwlyWriter is included in Hootsuite’s paid plans, with different pricing tiers:
Professional Plan ($99/month)
✔ Includes OwlyWriter
✔ Best for individual marketers & small teams
Team Plan ($249/month)
✔ Includes OwlyWriter
✔ Ideal for larger teams & agencies
Enterprise Plan (Custom Pricing)
✔ Includes OwlyWriter
✔ Tailored for large businesses & corporations
Free Trial & OwlyWriter Availability
Hootsuite offers a 30-day free trial
OwlyWriter may require a paid plan for full access
Is OwlyWriter Worth It?
✔ Yes, if you:
Need fast, AI-generated social content
Already use Hootsuite for scheduling
Are a busy marketer or agency
❌ No, if you:
Are a solopreneur on a tight budget
Prefer standalone AI writing tools
Don’t use Hootsuite’s ecosystem
Saves time with AI-generated captions & ideas
Seamless Hootsuite integration for scheduling
Multiple variations for A/B testing
Trend-based suggestions for better engagement
Customizable tone & style
Only available within Hootsuite (no standalone version)
Limited free access (requires paid plan)
AI content may need heavy editing
No direct competitor analysis (unlike some AI tools)
How does OwlyWriter compare to other AI social media tools?
✔ OwlyWriter – Built for social media, integrates with Hootsuite.
✔ ChatGPT – More versatile but requires manual scheduling.
✔ OwlyWriter – Specialized in social media captions.
✔ Jasper AI – Better for long-form content & ads.
✔ OwlyWriter – Simpler, Hootsuite-native.
✔ Lately AI – More advanced analytics & repurposing.
✔ OwlyWriter – Best for Hootsuite users.
✔ Copy.ai – More templates & marketing copy options.
If OwlyWriter isn’t the right fit, consider these alternatives:
Jasper AI – Best for long-form content & ads.
Copy.ai – Great for marketing copy & social posts.
Lately AI – Focuses on content repurposing & analytics.
ChatGPT – Free & versatile but less specialized.
Buffer’s AI Assistant – Good for small businesses.
No, it’s included in Hootsuite’s paid plans (starting at $99/month).
Yes, it supports LinkedIn, Facebook, Instagram, Twitter, and Pinterest.
Yes, it automatically suggests relevant hashtags.
For social media captions, yes. For general writing, ChatGPT is more flexible.
Yes, it can generate captions for video posts.
Yes, you can fully customize the AI-generated text.
No, it’s exclusive to Hootsuite’s platform.
Yes, but the pricing may be steep for solopreneurs.
No, it’s optimized for short-form social content.
Currently, it focuses on English content.
It’s decent but may need human editing for brand voice.
No, but Hootsuite’s analytics can track engagement.
Yes, agencies managing multiple clients will benefit.
No, it’s a helper tool, not a full replacement.
Jasper AI or Copy.ai for more flexibility.
Hootsuite users who want AI-powered captions
Social media managers needing quick content
Agencies handling multiple accounts
Solopreneurs on a tight budget
Those needing long-form content
Marketers who don’t use Hootsuite
✔ Great for Hootsuite users
❌ Expensive for non-Hootsuite subscribers
Hootsuite OwlyWriter is a powerful AI assistant for social media managers who already use Hootsuite. It saves time, boosts engagement, and simplifies content creation. However, if you’re not a Hootsuite user, alternatives like Jasper AI or Copy.ai may be better.
Ready to try OwlyWriter? Sign up for Hootsuite’s 30-day free trial and test it yourself!