The business name is LukouHub, a thoughtfully crafted adaptation of the ancient Greek term "Loukoumades," which pays homage to the business's origins and the cultural inspiration behind its creation. Founded with a vision to introduce authentic Greek pastries to a new audience, LukouHub set its sights on the Malay community in Kuching, Sarawak, where it quickly gained popularity. The firm experienced rapid growth, thanks to its commitment to quality and innovation. Beyond its signature Loukoumades, LukouHub expanded its menu to include bomboloni—Italian-style filled doughnuts—along with an assortment of distinctive and creative flavors that catered to the diverse tastes of its customers. Each delectable bite offered at LukouHub is a fusion of tradition and modernity, ensuring that every visit provides a memorable culinary experience. This unique blend of cultural influences and dedication to customer satisfaction has solidified LukouHub's reputation as a beloved destination for sweet treats in the region.

LukouHub was established in 2022 by Ronald Liew, who drew inspiration from the distinctive and delectable Greek pastries known as Loukoumades, which he first encountered during his travels in Australia. Captivated by their unique taste and cultural significance, Ronald recognized an untapped opportunity to introduce these delightful treats to Kuching, Sarawak, a region where such offerings were virtually nonexistent. Driven by a passion to share this culinary experience with his hometown, Ronald embarked on a mission to bring the authentic flavors of Loukoumades to the local community, creating a new and exciting addition to Kuching's food scene. LukouHub quickly became a go-to destination for those seeking a taste of Greece in Sarawak, blending tradition with innovation to offer a truly unique culinary experience.