4 Reasons Why You Need to Use Video Marketing in Your Business
4 Reasons Why You Need to Use Video Marketing in Your Business
Marketers understand the power of videos and they want to use video marketing in their business strategy. As per a study, more than 80% of businesses believe that video marketing can give them a good ROI. There are number of ways to promote your business or services using videos and it’s an effective way of online marketing.
Videos are a nice way to engage, entertain and educate people, brands can use videos to get multiple tasks done for them. As every other thing, video marketing is also evolving, and marketers are willing to use latest video marketing trends in their strategy. But what are the benefits of using videos? Why should you use video marketing?
To answer your questions, I’m sharing here 4 top reasons of using video marketing in your marketing strategy to grow your business continually. Let’s check out them.
Study shows that visitors spend more time on a site that has a video on it. Videos are captivating and attract users to watch them which keeps them stay on the page for long. It helps in encouraging visitors to perform more actions on webpage and improves bounce rate.
Most of the audience like to watch videos instead of reading text because videos are more understandable and entertaining. Hence, you must consider using videos on your website to attract visitors there.
You might be aware of that adding a video on your landing page can increase its conversions by 80% or more. Yes, videos are really that effective and can change your results entirely. Experts always recommend using videos on your webpage or landing page to get more conversions.
Videos can easily explain your product or services and a call-to-action encourage users to take action. An effective video help engage users and convey your message in a more powerful way. Thus, videos help you boost conversion rate.
Another great benefit of videos is that search engines like Google also prefer videos and show them in search results which help you bring some free traffic. You can use videos to get organic traffic and bring some new visitors that can be your potential clients. All you need to do is optimize your videos with title and description to get SEO traffic.
As you know videos are more engaging and entertaining, it’s obvious that people will like video content more and share it with others. You might be surprised to know that video content receives 1200% more shares than text and image content combined.
It’s easy to get video content go viral on social media. People can easily watch and share videos on any social media platform. Videos can be uploaded on multiple social channels to get more exposure and more shares.
Conclusion
Now you can understand that why video marketing is so popular and why it is important for your business. There are multiple advantages of using videos, you should consider preparing a video marketing plan before starting it so that you can use it more effectively and get great results from it.