What is Marketing Automation & Why Use it?
What is Marketing Automation & Why Use it?
Nowadays the term marketing automation is very popular and used by businesses around the world. Many businesses already adopted marketing automation whereas many are going to adopt it in coming time. Whether a business is small, medium or enterprise, each one of them is required marketing automation on their scale. In this article, we are going to discuss what exactly is marketing automation and why businesses should use it.
As the name implies, it’s a process of automating the marketing activities of an organization by using some tools. There are many tasks which have to be done from the marketing team of a business, some of them are very frequent and time consuming. For example, sending a welcome email whenever someone subscribes to your newsletter.
Now, by using a marketing automation tool, you can easily automate such frequent tasks. This will help you save time and you can concentrate on high priority tasks. Marketing automation help businesses to effectively target their customers using various automated marketing techniques like email automation, social media, messages and notifications, etc.
Marketing automation software uses various features to manage a business’s online marketing process. Some of the tools use artificial intelligence features like using chatbots on a website. Automation makes it easier to handle tasks of each stage of a marketing funnel.
If we discuss about benefits of using marketing automation, then you will be amazed to see that it is very useful and plays a great role in the growth of the business. By using marketing automation solutions, businesses have seen a big increase in their revenue because it helped in task automation and improved the marketing team productivity.
By using marketing automation, you can generate more qualified leads with your website and landing page. It’ll increase the number of marketing qualified leads which is beneficial for any business. Automation also helps in lead nurturing as you can use email marketing automation more effectively. Email automation not only saves your time but also make your customers highly engaged. This shows improve in your email open rates and conversions.
By using a marketing automation software, businesses have seen a reduction in their marketing costs and an increase of 10% or more in their revenues over 6-9 months. Even automation helped in getting highly sales ready leads at a lower cost.
Apart from that, marketing automation has many more important features which can be beneficial for your organization in many ways. Such as, it provides campaign analytics and tracking features, lead scoring features, etc. This ultimately helps in increasing the lifetime value of your customers. Hence, marketing automation is a need of time and businesses should opt it to Keep growing.
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