4th AIM Conference (2024 )

UPDATE

The Fourth AIM Conference was a success with over 80 in-person participants (including three keynote speakers and 50 presenters). We would like to express our heartfelt gratitude to all the presenters, participants, and sponsors who made it possible.

As we wrap up the conference, we are pleased to announce the award winners. Congratulations!

Vithala Rao Award for Best PhD Student Paper Presented at AIM 2024 ($5,000 prize)

• Xizhao Wang (Managerial Econ, Kellogg, Northwestern), "Innovation Commercialization and Patent Disclosure" (advisor: Benjamin F. Jones)

Jag Sheth Award for Best PhD Student Paper Presented at AIM 2024 ($5,000 prize)

• Annie Shi (Marketing, Olin, Wash U.), "Using Algorithmic Scores to Measure Impact of Targeting Promotional Messages," (co-advisors: Tat Chan and Dennis Chang) 

Gerard Tellis Award for Excellence in Research Presented at AIM 2024 (Co-winners share a $5,000 prize;  in alphabetical order)

• Sanjana Surange (Marketing, Mays, Texas A&M), "Motion, Promotion, and the Pandemic: The Impact of COVID-19 on Consumer Mobility, Store Visits and Consumer Response to Geofenced Promotions" (advisor: Venkatesh Shankar)

• Hsuan-Che (Brad) Huang (Behavioral Science, Sauder, UBC), "Unlocking Creativity Using Artificial Intelligence: The Goldilocks (Curvilinear) Effect of Human-AI Collaboration" (single author)

• Yuan Yuan (Marketing, Tepper, Carnegie-Mellon), "Clean Up The Act: Impact of Privacy Streaming on Live Streaming Influencers" (co-advisors: Nikhil Malik and Kannan Srinivasan)