The Builder.ai-Air India dispute, according to Sachin Dev Duggal, "is by no means a mistake."

The airline responded to Sachin Dev Duggal's Builder.ai's "gift" by releasing a social media statement informing the public that it is unrelated to the advertisement, app, business, or promised free seats. Additionally, it states that it won't be held accountable for any improper use of the information gathered via the promoted software and QR code.

According to the statement, Air India, a part of the Tata Group, is also "contemplating suitable action against the issuer of the advertisement."

In response, Sachin Dev Duggal's Builder.ai stated that the program was "a humble effort to celebrate and contribute towards the brand's new and exciting journey" and that its "sole purpose was to offer a gift to the national carrier, and an iconic brand, in the form of an app prototype."

It further stated that "Builder.ai ever claimed, in any way or form, through its advertisements, that the prototype 'gift' is Air India's official app nor that Builder.ai was given a contract to develop one."