teacher appreciation week 2025
teacher appreciation week 2025
Embedded Files
week of wellness
as a way to celebrate teachers for their endless hard work, EF started up an annual tradition of a week of swag and trip giveaways. during a time when being an educator feels increasingly hard, we wanted to refresh the campaign to be centered around supporting teachers’ all-around wellbeing.
agency: EF education first
role: junior copywriter
design: gen wittrock, sky erickson
photo: chris gilmore, jeremy fraga
socials
we came up with wellness-focused giveaway items, and after a collaborative and amazing photoshoot process, we were ready to go live on the ‘gram. take a look at some feed and story posts.
caption:
Welcome to EF’s Teacher Appreciation Week of Wellness! Educators, we’re so thankful for all you do 💖 As tokens of our gratitude, we’re giving away doses of wellness every day this week, starting with today’s $250 SpaFinder gift card—the perfect way to get some much-needed R&R.
caption:
It’s Day 3 of EF’s Teacher Appreciation Week of Wellness, and today’s prize is a 2-in-1: Sony noise-canceling headphones AND a year-long Calm app subscription! Sit back and relax at home or on the go 🎶
emails
landing page
teachers could enter to win a free trip to a mystery destination that would be revealed at the end of the week (spoiler: it was guatemala). here’s the landing page at different points of the submission process.
a lil gift
we designed a postcard and a gummi bear box to send with it.
a group of us got together to handwrite hundreds of thank-you messages to teachers on the backs of the cards. definitely required some elbow grease, but it was 1000% worth it.
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