group leader welcome home

see your status soar

after teachers (AKA group leaders) come back from an EF student tour, they receive pretty limited comms from EF. through this campaign, we wanted them to share the love with other teachers, remember that they climbed the ranks of EF’s awesome travel rewards program, and feel celebrated when they return home.

agency: EF education first

role: junior copywriter

design: kira viola

cards

we designed cards to let group leaders know that they’ve reached the next level in global rewards, our loyalty program.

front

back

swag

gifts and stickers that accompany the cards and correspond to a group leader’s new status.

emails

some of the emails that we sent out. a cool fact about this campaign is that, for the first time, we used dynamic user data to offer group leaders a sampling of tours they may be interested in based on their travel history with us.

landing page

a questionnaire that gets group leaders excited about traveling again and lets them tell us where else they want to take their students. after they submit their answers and their contact info, we’re able to reach out and help them choose their next tour. here are a few pages from the site.

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