Why Local Search is a valuable marketing channel for Restaurants

Why Local Search Matters for Restaurant Marketing

Local search over the years has proven to be a proven effective marketing channel for restaurants and other businesses in the hospitality space such as takeaways shops. This is especially due to the rise of mobile searches and search engines like Google refining local intent better over time. Optimising for local search can help restaurants increase their visibility, attract more customers, and boost their revenue. In this article, we will explore why local search is an important marketing channel for restaurants and how restaurants can optimize their online presence for local search.

The Impact of Local Search on Restaurant Visibility Local search is a powerful tool that can help restaurants increase their visibility and attract more customers. According to Google, 46% of all searches have local intent, and 76% of people who search for something nearby on their smartphone visit a related business within a day. This means that restaurants that optimise for local search can reach a large number of potential customers who are actively looking for their services and have strong commercial intent.

Read full article on the AGR Technology blog: https://agrtech.com.au/business/food-hospitality-technology/why-local-search-matters-for-restaurant-marketing/ 

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