E-Business
Goals
Understanding the role of IT as a support for corporate strategy
Define, understand and critically evaluate key eCommerce concepts and their place within a digital marketing framework;
Articulate the factors critical to eCommerce success;
Understand the key operational and legal aspects of eCommerce
This module is primarily focused on areas such as:
the development of e-commerce components;
E-commerce as part of the total company profile;
E-commerce marketing;
Internal and external effects of e-commerce;
International methods of e-commerce, strategic advantage through e-commerce,
Payment Systems, privacy and security.
Special Guest Lectures/Seminars
E-Commerce Practical
Exploring UI Design Tools
Moqup,
WireFrame,
Qt
Azure Machine Learning Studio
Recommender Systems
Power BI
Business Intelligence
Business Process Analysis
Course Outline
Introduction to E-Business and the Digital Society
Doing Business around the world
Sustainable Value Creation
Value Mapping
Value Frameworks
Business Models; Economic Theories (fundamentals) & Pricing Strategy - Management & Economics of E-Business
B2C | B2B | C2C
Growth
Cohort Analysis
Strategic Trends for e-Business
(Enabling Environments for e-Business)
Augmented Reality / Virtual Reality
FinTech
Blockchain
Data-Driven Decision Making
Artificial Intelligence & Machine Learning
Product Development & Systems Design
E-Commerce Systems Development
Human Factors in Systems Design
User Centered Design
User Experience and UX KPIs
Lean Startup
MVP (Minimum Viable Product) Development
MVP vs Proof-of-Concept vs. Minimum Marketable Product vs. Lovable Product Product
Sustainable Product Development
Six-Sigma
Benchmarking Product Development ( Design | Technical | Marketing )
Startup Financing, Venture Capitals & Investors
Startup Evolution
E-Marketing and E-Supply Chain
Evaluation of E-Business Initiatives
Customer relationship management
Ethical and Legal Implications of E-Business in the Digital Economy
Privacy & Security
The Digital Economy | Gig Economy | Sharing Economy | Platform Economy
Labor Models for the Future of Work
Fairwork Principles
Business Continuity
Books
Rana, N. P., Slade, E. L., Sahu, G. P., Kizgin, H., Singh, N., Dey, B., ... & Dwivedi, Y. K. (Eds.). (2020). Digital and social media marketing: Emerging applications and theoretical development. Springer.
Mazzarol, T., & Reboud, S. (2017). Entrepreneurship and innovation. Tilde Publishing.
Lenssen, G., & Smith, N. C. (Eds.). (2019). Managing Sustainable Business: An Executive Education Case and Textbook (pp. 224-225). Dordrecht, The Netherlands: Springer.
Passiante, G. (Ed.). (2020). Innovative Entrepreneurship in Action: From High-Tech to Digital Entrepreneurship (Vol. 45). Springer Nature.
Haberfellner, R., De Weck, O., Fricke, E., & Vössner, S. (2019). Systems engineering: fundamentals and applications. Springer.
Hacioglu, U. (Ed.). (2019). Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business. Springer Nature.