Localisation Builds Better Businesses

How can we ensure communication passed from the HQ in Germany, is equally relevant or impactful to the team located in the UAE? Does content localisation play an important role in corporate communications as well? Questions like these are now being asked by members of global organisations in an attempt to bridge the gap between international employees and their employers.

Corporations have begun acknowledging the deep divide created by 'universalising' communications for international teams. If something is made for everyone, it will be used by no one. The optimal employee experience is crafted only when an organisation addresses the needs of the workforce in its native language. Localisation not only develops a sense of inclusivity, but also encourages unity and togetherness.

Does this mean that companies now have to bear the cost of training their international management team in multiple languages? Not at all. Companies can instead partner with global agencies to achieve corporate communication localisation. The agency must be proficient in the language, traditions, and other facets of the dominant culture to be impactful.

Any organisation that uses only English as a medium of corporate communication is bound to have troubles. This is especially true where international teams are headed by non-natives. Interacting and relationship building with line-level workers becomes a challenge, hampers productivity, and increases the chances of operational, as well as administrative, mishaps.

One direction.

Every organisation needs its employees, from its higher management to line-level employees, to be on the same page and take steps in the same direction to meet the cumulative goal. If all its members are to move in tandem towards the global strategy, corporate communications localisation must be achieved. This is imperative to ensure that each and every employee understands the common goals and vision of the company.

Ethical actions.

HR from global organisations are frequently required to create and circulate documents that must be acknowledged by employees as legal requirements. If current internal communication systems do not supply content in their respective language, it forces employees to create their own channels of information.

Additionally, every company is prone to theft and fraud (digital, physical, or otherwise). This is especially true in sites that are not in close proximity to the corporate headquarters. Companies that use localised corporate communication encourage deeper assimilation of the companies code of conduct, ethical policies, penalties, and procedures. This approach promotes ethical attitudes, even in the company's most distant branches.

Localisation is the key to achieving global success, and you should begin your journey with an industry leader such as Freedman International.

Freedman International is a hands-on agency that helps brands connect with audiences worldwide. As your global brand guardian, they will provide expert advice and worldwide brand governance to make sure that all campaigns remain compliant and consistent. Their teams of strategists and global creative production experts deliver powerful and localised assets informed by genuine cultural insights.

To learn more about building a successful global brand, visit: www.freedmaninternational.com

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