In today's fast-paced world, companies large and small require global marketing campaign development teams to help build bridges in order to ensure success in new markets. Today, we are no longer limited by geography, therefore companies need to expand beyond their native shores to tap into potentially unlimited growth.
In 2022 and beyond, companies of all sizes will need to reach international markets if they want regenerative, sustainable growth. As a consequence of increased demand, almost all major organizations in the west have moved eastwards, identifying massive opportunities in territories such as India and the Philippines. Whilst the hunger is clearly evident, reaching these new international customers is a mammoth task and there are potential cultural and linguistic barriers to contend with also.
A successful global campaign motivates customers to make purchases through impactful advertisements. Brands consistently use themes which include humor and satire (in their various different forms) to deliver impactful messages and create buzz around their products and services. The challenge lies in bypassing linguistic and cultural complexities that have the potential of quickly turning a humorous campaign into a marketing nightmare. For what may be considered humorous to one culture, maybe hurtful, offensive, or simply not understood by another.
Effective international advertising can only be achieved when global campaign localization has been achieved. It's a lot more nuanced than simply copy-pasting translations from Google, it demands a comprehensive understanding of a region's languages, culture, political groups, and traditions, as well as religious systems and moral codes. Apart from the obvious differences in language and mannerisms, tones and gestures can also play a crucial role in relationship building. Moreover, legal practices, protocols, and requirements can vary from one region to the next.
It is for these reasons that the majority of growth-driven and profit-oriented organizations choose to collaborate with expert agencies such as Freedman International .
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