Dominic Ayres is a recent graduate of the MBA Essentials at the London School of Economics (LSE). In addition to this recent accolade, he has over ten years of experience in driving long-term organisation growth through creative and innovative marketing strategies within the legal industry, working at leading firms in the industry such as DLA Piper, Slaughter and May and Eversheds Sutherland.

Adept and skilled at analysing and predicting market trends and understanding clients' needs to help firms develop highly effective and targeted marketing campaigns. He has a proven track record of helping firms establish a top of mind brand presence, favorability for complex work and sustainable profit generation.

Additionally, proficient at collaborating and engaging with management and stakeholders across the globe to determine audience interest and develop strategic go-to-market communication plans that align with the firm's business priorities and strategy.

Dominic's deep expertise revolves around client strategy, which he has developed through his experience with substantial client-facing and knowledge of growing FTSE and Fortune 500-listed key client relationships internationally. He has developed a network of C-suite and General Counsel contacts across various industries worldwide.

Author of 'How to Advance Your Career in Professional Services Marketing'. Written to contain everything you will need to know and implement in your career, whether you are just starting your marketing career in the professional services industry, working towards senior roles or a seasoned CMO. Depending on what stage you are at in your career, this book includes insights, ideas and practical guidance for you to use in your career - launching in January 2022.

A recognised and published thought leader in the industry. Having been featured in numerous industry and global business publications such as Bloomberg, appeared on multiple podcasts and presented at major professional services events on career management, marketing and client strategy within the industry.