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Case study:
Case study:
Save a Penguin
Project Overview
Project Overview
The Problem
There are plenty of endangered species, not only penguins, but of all kinds. The organization is trying to focus at the moment on saving the penguins.
The Goal
Design an app that will improve education on the topic of endangered species and let people help them.
The Product
Save a Penguin is an organization based on helping endangered species of penguins. The organization needs a tool that lets people donate or join the community in order to help save the species.
My role
UX designer leading the app and respoinsive website design from conception to delivery
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
Project duration
November 2021
Understanding the user
Understanding the user
I used the Save a Penguin’s data on endangered species to develop interview questions, which were then used to conduct user interviews. Most interview participants reported feeling sorry for the endangered species and wanting to help at least in a small amount.
Persona & problem statement
Joe Bloomberg is a 35 year old IT Specialist that lives with his wife and daughter that wants to try and make a change to the world by helping endangered species.
Lilly Bloomberg is a 13 year old pupil that likes all kinds of animals and wants all of them to be safe. She wants an app that could help save the endangered species.
Ideation
I did a quick ideation exercise to come up with solutions for how to address gaps identified in the competitive audit.
Starting the design
Starting the design
Digital wireframes
After the paper wireframes I created the initial designs for the Save a Penguin app.
Usability study findings
1.Recurring donation
Many users said that they would want the option of a recurring donation.
2.Pop-up
Users want the feeling of reward after making a donation.
Refining the design
Refining the design
Mockups
Early designs were pretty simple, but after the usability study I added colour and images to the app, while also including buttons to go from one page to another easily.
Before usability studies
After usability studies
High-Fidelity prototype
The high-fidelity prototype followed the same user flow as the low-fidelity one, including design chages made after the usability study.
View the Save a Penguin high-fidelity prototype
Accesibility considerations
1.IA
Initial focus of the home screen on personalized recommendations help define the primary task or action for the user.
2.Icons
I used iconography in order for users to easily understand the user flow.
Responsive design
Responsive design
Sitemap
With the app designs completed, I started work on designing the responsive website. I used the Save a Penguin sitemap to guide the organizational structure of each screen’s design to ensure a cohesive and consistent experience across devices.
Responsive designs
The designs for screen size variation included mobile and desktop. I optimized the designs to fit specific user needs of each device and screen size.
Mobile
Desktop
Going forward
Going forward
Takeaways
Impact:
Users shared that the app made them feel that they could actually help make a change and save at least some endangered species. One quote from peer feedback was “The SaP app brings the feeling of helplfulness and of rewardness by helping the endangered species.”
What I learned:
I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.
Next steps
1.Conduct research on how helpful the app will be in reaching the goal of helping endangered species.
2.Add more educational resources for users to learn about animals.
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