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Case study:
Case study:
BrizzBar app
Project Overview
Project Overview
The Problem
Busy people lack the necessary time to cook a meal.
The goal
Design an app for BrizzBar restaurant that helps users order food at home.
The Product
BrizzBar is a regional restaurant located in a small town in romania called Oltenita. The restaurant provides guests with a comfortable, quality, and satisfying dining experience using local, seasonal ingredients in classic dishes paired with select wine.
My role
UX designer designing an app for BrizzBar restaurant from the beginning to the end.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Project duration
August 2021 to September 2021
Understanding the user
Understanding the user
I conducted interviews and created empathy maps to understand the users I'm designing for and their needs. A primary user group identified through research was working adults who don't have time to cook meals, alongside elder man and busy students.
Initial assumptions about potential customers were confirmed regarding the fact that some customers find these products hard to use and some don't offer enough benefits to be used on a regular basis.
User pain points
1.Time
Working adults are too busy to spend time on meal preparations.
2.Necessity
Being a small town, there weren't that many restaurant apps.
Persona & problem statement
Lazar Niculae is a retired man who needs to order food through the app because he wants to stay at home with his wife.
User journey map
I created this journey map through the eyes of the persona “Lazar Niculae”, a 67 year old retired man.
Starting the design
Starting the design
Paper wireframes
Taking the time to draft iterations of screens of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points.
Digital wireframes
As the initial design phase continued, I made sure to base screen designs on findings from the user research.
Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
Usability study findings
I conducted 2 usability studies. The first study helped transform the wireframes into mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 findings
Users had trouble creating a user profile
Users want a calendar inside the app
Users wanted an option to track their order
Round 2 findings
The checkout option is confusing
Overall design could be better
Refining the design
Refining the design
Mockups
Early designs were pretty simple, but after the usability study I added colour and images to the app, while also including buttons to go from one page to another easily.
Before usability studies
After usability studies
High-Fidelity prototype
The high-fidelity prototype met user needs for placing an easy order.
View the BrizzBar app's high-fidelity prototype.
Accesibility considerations
1.Icons
I used iconography in order for users to easily understand the user flow.
2.Images
Used detailed imagery for food and gave a description to each one.
Going forward
Going forward
Takeaways
Impact:
The app makes users easily order what they want without having too many issues.
What I learned:
Being the first app that I created, I could say I learned everything from scratch. Usability studies were really helpful.
Next steps
1.Continue with more user research because it is never enough.
2.Start another usability study in order to see if the user pain points are resolved or if there is anything new.
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