Book Chapters

2022

Jayawardena, N., Behl, A., Thaichon, P & Quach, S. “Artificial intelligence (AI)-based market intelligence and customer insights” In Thaichon, P & Quach, S (Eds.), “Artificial Intelligence for Marketing Management” Taylor and Francis

Bhutani, C & Behl, A “The Dark Side of Gamification in Interactive Marketing” In Wang, C (Eds.) “Handbook of Interactive Marketing: Theoretical Advancement and Managerial Application” Palgrave Macmillian

2019

Nayak, S., Behl, A., & Behl, A. “Deposit Insurance — Pre-emptive Expediency Against Bank Runs or Propulsion of Moral Hazard? Economic and Political Implications in India.” In A. Behl & S. Nayak (Eds.), Maintaining Financial Stability in Times of Risk and Uncertainty (pp. 1-29). Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-7208-4.ch001

2018

Nayak, S., & Behl, A. “Role of Organizational Culture in Quality Management: A Case of an Urban Co-Operative Bank in India.” In A. Krishnan (Ed.), Cases on Quality Initiatives for Organizational Longevity (pp. 324-350). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-5288-8.ch013

Bhattacharya, S., Sethi, M., Behl, A., & Venkatesh, V. “Regression techniques and their application in the corporate social responsibility domain: an overview.” In D. Crowther & L. Lauesen (Eds.), Handbook of Research Methods in Corporate Social Responsibility (pp. 205-224). Cheltenham: Edward Elgar Publishing. doi: 10.4337/9781784710927

2014

Behl, A., & Singh, M. “MGNREGS: A Governance Fact File of Rajasthan.” Growth, Globalization and Governance, Promises and Challenges (pp. 251-262). Excel Publishers. ISBN: 978-9383842-98-8

Behl, A., & Singh, M. “Interpretative Structural Modeling for Mobile Banking in India.” Dynamics of International Finance (pp. 209-224). Excel Publishers. ISBN: 978-93-83842-81-0