Social Anxiety Disorder

Awareness Campaign

Overview: Social anxiety is the fear of social situations that involve interaction with other people. You could say social anxiety is the fear and anxiety of being negatively judged and evaluated by other people. It is a pervasive disorder and causes anxiety and fear in almost all areas of a person's life. It is chronic because it does not go away on its own. Only direct cognitive-behavioral therapy can change the brain, and help people overcome social anxiety.

Social Anxiety in Kids

The young age is very crucial period which also happens to be vulnerable for depressive disorders. About 10-20% of children and adolescents suffer from mental disorders worldwide.
The children and adolescents find it troublesome to share their feelings and disclose their thoughts. A widespread lack of awareness of mental health leads to an absence of language to communicate needs and concerns or vocalize the demand for youth-friendly health services.

Symptoms

Fear of meeting or talking to people. The distress can start days or weeks before an event.
Constant worry about embarrassment or judgement by others. “People with social anxiety disorder may worry about acting or appearing visibly anxious (e.g., blushing, stumbling over words), or being viewed as stupid, awkward, or boring,” says the Anxiety & Depression Association of America.
Extreme self-consciousness in social or performance settings.
Avoidance of triggering situations, like going to public restrooms, talking to teachers, or attending birthday parties.

Problem

Lack of awareness about Social anxiety Disorder among parents/guardians of adolescents.

Solution

Awareness Campaign on Social Anxiety Disorder.

Target Audience

Parents of kids and adolescents who are struggling with Social Anxiety Disorder.

Proposition

Sangath Foundation prioritizes adolescents and provides a firm mental support system and guidance to young adults who have social anxiety to face their fears and become more self-aware which will help them become independent and confident adults in the future.

Rough Ideas

Portraying the fears of a child having Social Anxiety Disorder using different analogies/metaphors.
Portraying the fears of a child having Social Anxiety Disorder by showing SAD in a physical form which stops kids from living a normal life. Instead of them controlling their lives, SAD controls them.
Portraying the fears of a child having Social Anxiety Disorder by showing that kids might appear normal from the outside but inside they might be struggling. They might hide their problems and struggles.
Portraying the negative inner thoughts and emotions of a child suffering from Social Anxiety in their daily lives and how it affects them. Also emphasizing on how shyness, introversion, etc. could be misinterpreted for Social Anxiety.