Parina Jewels

Overview: Parina Jewels, a timeless fusion of Indian heritage and contemporary minimalism, capturing elegance and craftsmanship for the modern audience. Embrace the enchanting experience where tradition meets modern aesthetics in perfect harmony.

Problems

Font is outdated and lacks contrast in strokes
Inconsistent use of two fonts in the logo
Logo symbol appears bland and lacks luxury appeal
Golden gradient color gives off an old-fashioned vibe
Fails to convey a sense of luxury and elegance

Logo Design Solution

Concept

The lotus, being a symbol of rebirth, embodies the brand's evolution and growth.
The three petals of lotus symbolize Indian tradition, representing the brand's deep-rooted cultural heritage.
The Lotus also signifies a crown, it also pays homage to the original logo, signifying a commitment to preserving its legacy.
The dot incorporated in the logo signifies focus and draws inspiration from the traditional bindi, celebrating femininity and identity.
The font selection is modern and employs contrasting stroke weights, exuding a sense of modernity, luxury, and minimalism.