Skullcandy

Overview: Skullcandy Inc. is an American company based in Park City, Utah. Skullcandy was founded in 2003 by Rick Alden, Skullcandy has become a famous company. Skullcandy made a difference in the headphones industry by producing headphones, earphones, hands-free devices, audio backpacks, MP3 players, and other products. In December 2008, the company was named "the world's coolest earbud," by Fortune magazine. Skullcandy is not just a headphones manufacturer, it also inspires and creates a special lifestyle. Skullcandy produces its headphones with less attention to sound quality and more to design.

Target Audience

Skullcandy's products are targeted at the outdoor action sports demographic (snowboarders, skateboarders, sportier, younger crowd, etc.) and everyday consumers.
They have since then cultivated an image of being brash, loud, and having a go-getter attitude. To do so, they have collaborated with sportspersons, singers, actors, musicians, and people with an attitude of #StayingLoud.
By leaning into moods associated with artists, athletes, musical styles, and vibrant colors, Skullcandy created a highly accessible “emotional connect with the consumers” that quickly and easily communicates the brand’s values by association.

MindMap

Original Logo

Rough Sketches

Final Logo

Ideation

Logo Construction

Color Values

Logo Resizing

Do's of Logo

Don'ts of Logo

Corporate Stationery

Accessories

Packaging Design

Website Design

User Flow

Concept Note

I interpret Skullcandy as a brand that has a personality which is bold, enthusiastic, energetic youngsters who are straight forward and has a go getter attitude. So I tried to bring this personality of the brand through my designing.
I have used Orange as the brand color because it brings out the feeling of boldness and enthusiasm and attracts the attention of young people immediately.
Everywhere I have tried to use the same color scheme so that a brand identity is created and people recognize it easily. Also I have used minimalistic elements so that it has more impact.

Previous Project

Next Project

Page updated

Google Sites

Report abuse