The general concept of this project was to develop a brand and ensure a strong strategy to ensure engagement, awareness and conversions. I ensured constant content development as well as product development. Labels and stickers were designed by myself and I took the responsibility of finding the most suitable eco-friendly packaging. I managed the content creation and had a strong social media strategy. I handled all points of communication and maintained and built a supportive social community. I collaborated with other small businesses and hosted prize giveaways and competition. All managed within my budget.