The lead up to fathers' day, the aim was to generate brand awareness and increase conversion for their Fathers' day range.

Father's day was a good opportunity for Lola's to generate awareness and increase engagement from customers. In order to create the conversation going, I suggested the ideas of doing contest & challenges for customers to take part in. This encourages customers to engage and increase word of mouth. By increasing engagement on social media this will improve the algorithm and therefore eventually lead to a conversion in sales as you will reach more of your target audience.