In the Social Network (2010), Information Privacy is a sensitive topic right from the get-go as Mark Zuckerberg posts a fiery blog about a female student from Boston University, slandering her online after a date they had together.
After making derogatory remarks towards Erica Albridge online, Zuckerberg gets an idea for the new hit website Facemash. Zuckerberg collects images of undergraduate girls living in the various houses on campus. He does this by using scripts that grab images from house websites. After grabbing a number of faces, he asks for help from his friend, Eduardo Saverin, to help build a rating system. After sending out this website via school email, it starts to blow up, getting hundreds of views within the first couple of hours. A short scene shows the IP addresses that the website is being accessed from, which includes addresses both in and outside of Harvard school domains. This shows how the information spreads beyond Harvard grounds, notably to Boston University students.
While at the time online security and internet privacy were not as well considered as portrayed in the movie, it is clear that Zuckerberg negatively impacted the online well-being of these female students, while male students compared and objectified them, noting "which of them would look hotter if we placed their faces on animal bodies?"
For his actions, Zuckerberg is given 6 months of academic probation, with several charges against him, including violating individual privacy and university policy on the distribution of digitized images.
However, for his next project, Facebook, Eduardo notes that "People were going to put their own images up". In this way, there's an expectation that to use the service and become part of the network, users voluntarily would give up their own pictures and images to Facebook to connect with others. This theme of users providing their own information continues as Zuckerberg notes that relationship status is the last missing factor needed to start the Facebook. Users, notably college students, would voluntarily disclose their relationship status online to be shown to other users. In this way, there is an expectation of a trade of a user's private information for services in Facebook.