Landing Page

What Is a Landing Page and Why Every Business Needs Them? Suggestions From Canada’s Best Digital Marketing Company

As per today’s internet browsing experiences, we all know that the whole digital world bringing many changes in itself day by day. The above changes further make changes to netizens’ behaviour which directly leave its impacts digital marketing and its strategy. We will learn here the most important landing pages suggested by top digital marketing companies in Canada.

If you are diving into the digital world and trying to be an expert in digital marketing, SEO, Paid Search Advertising, and PPC, then you must know about the Landing Page and its characteristics. You’ll also get to know why Every Business in the digital world including Canada’s top companies and digital marketing companies required them.

This article will lead you as a top-class guide to learning about Landing Pages, theirtypes, and why every business needs a landing page.

If you are also looking to avail landing page services from top digital marketing firms in Canada or Canada’s digital marketing agencies or top services by digital marketing companies in Canada then you should learn the full article.

So, without wasting a minute let’s know…

A landing page is any web page that a consumer can land on, but in marketing, it is usually a stand-alone page with a single purpose, unlike a homepage or other pages. Landing pages are a follow-up to the promises you make with your content. Essentially, this is the next step in converting visitors into customers. Landing pages may offer deals, certain special offers, information, or deals in exchange for providing contact information.

A landing page can be a clickthrough, directing to another page, like an e-commerce site, or lead generation based. Lead generation landing pages typically offer items such as eBooks, free trials, entry to contests, and registration for webinars in exchange for submitting contact information. A good landing page does the job of convincing potential customers that their personal information is worth giving in exchange for what you're offering. Your landing page can be found through a general search or your business website, making it more likely that potential customers will end up there.

It doesn't have to be just one landing page, and it doesn't have to be one landing page at a time. In fact, experts in the marketing world probably suggest maintaining multiple landing pages that target segmented customer populations.

Types of Landing Pages: These are the types of landing pages

· Squeeze Pag

· Splash Page

· Lead Capture Page

· Click-Through Landing Page

· "Get Started" Landing Page

· "Unsubscribe" Landing Page

· Long-form Sales Landing Page

· Paid Advertising Landing Page

· 404 Landing Page

· "About Us" Landing Page

· "Coming Soon" Page

· Pricing Page

· "Thank You" Landing Page

Though there are several types of landing pages, but we will focus on a few as per their high +importance in digital marketing

On a long-form sales landing page, brevity is not your friend. You want to think of every question your customer might have for you, every barrier to purchase they might face, and every benefit they’ll enjoy by making a purchase when they scroll to the bottom of the page.

Take this example, from Seth Godin’s alt MBA.

Paid Advertising Landing Page is very helpful to generate leads for any kind of business. Through these types of pages, advertisers redirect users to their home page or basic information fill-up page to get the appropriate communication details of interested users.

If you're not directing customers who click on your paid ad to the right landing page, you're wasting your money. Generally, you want these ads to generate leads, but not necessarily sales.

Similar to lead generation pages, squeeze pages are used to collect data. However, unlike lead generation sites, which are typically deployed at the top of the sales funnel, their sole purpose is to collect email addresses and add potential leads to popular mailing lists.

They are short, simple landing pages with bold headlines and minimal content. A clear call to action leaves readers in no doubt about what to expect from the clickthrough. Next to the short form, you should have both a link that takes the reader to the next step and an exit option if the visitor doesn't want to continue.

A splash page can be used at any point in the sales funnel and is probably the most basic type of landing page. There is usually little text, one or two images in bold, and very simple communication (usually an announcement or a simple "yes" or "no" request).

You can ask readers to verify their age or select their language preference before accessing the site. It is not intended to collect data or generate leads, only to provide very basic information to visitors before they visit her website.

Lead capture or lead generation landing pages are designed primarily to collect leads using data collection forms. These sites are very versatile, but they are most commonly used midway through the sales funnel, at a point when a customer has rated a product and is about to convert or leave.

Compensation is the specific offer you're advertising to get leads, and the request is the information you request in your form. Requests and rewards must be balanced. Whatever you advertise should be worthy of the client providing details and being added to the mailing list.

In contrasttothe lead generation page, clickthrough pages are by definition pages that don't require a form at all. It's a simple intermediary between your ad and the page you ultimately want to redirect your customers too.

For example, it's often used to link your ad to a shopping cart. All you need is a short, concise description of what your visitors clicked to find, and a bold, clear call to action with a link to their final destination.

Here’s why every business needs a landing page:

As we have got to know above that a landing is one of the best ways to bring traffic to any website. So, here we will know pointwise why businesses need landing pages.

Key element of smart SEO

May digital marketing experts called landing pages a key element of Search Engine Optimization. If you are running a business website and have some landing pages then your search ranking probability is always higher.

Effective medium of digital marketing campaign:

Landing pages are also recognized as a very effective medium of digital marketing campaign. If you are a business and looking to promote your product or business in the digital world then landing pages will help to achieve your aim. It’s the simplest way to promote business on the digital platform at a few costs.

Helpful in a potential lead:

Landing pages are always helpful in generating a potential lead for every business. Through these types of pages, you can redirect users to their home page or basic data collection page to get the appropriate communication details of users. The collected data of interested users further will help you to increase your business.

Very helpful in generating data

Today every business needs maximum data of those internet users who are fit as per their business or products or services. For collecting the data, every business uses landing pages, because it’s one of the easiest ways. Landing pages is preferable medium for survey proposes.

User-Friendly:

Landing pages are a very quick and easiest way for users to contact or purchase or avail services of a company. The landing pages also help businesses to promote their website, product, and special product/services just through one page ad.

As per some latest research reports published by top digital marketing companies of Canada…

Today, approximately 68% of B2B businesses use landing pages to generate leads for future conversion. And, some big and medium B2C businesses also use this to expand their sales.