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SEO isn’t just about being found online—it’s about making your business visible to the right customers in the right location. As search engines evolve, businesses must adopt new strategies to stay competitive. At Search Influence, we specialize in helping businesses like yours dominate local search and outperform competitors.
SEO vs. Local SEO: What’s the Difference?
SEO vs. Local SEO: What’s the Difference?
The key difference between traditional SEO and local SEO is geography.
A national online retailer wants to appear in searches no matter where a customer is located. But a business with physical locations needs to rank for searches within its service area. Local SEO is designed to increase visibility for businesses that serve a specific region, helping single- and multi-location companies attract more customers nearby.
Success in local SEO requires strategies that prove to search engines like Google that your business is highly relevant to a specific location.
Key Strategies for Local SEO Success
Key Strategies for Local SEO Success
Accurate Business Information
Inconsistent listings and outdated contact details frustrate customers and can hurt your search visibility. We ensure your business information is correct and consistent across all platforms, improving both customer experience and search rankings.
High-Quality Content
Engaging content drives customer interest and builds authority. From product descriptions to videos, we create industry-relevant content that attracts and converts your ideal audience.
Customer Reviews & Ratings
Positive reviews on platforms like Google and Yelp boost credibility and encourage new customers to choose your business. We help you implement strategies to collect and showcase customer feedback.
Local Link Building
Earning links from reputable local sources signals to Google that your business is trustworthy and relevant in your area. We identify the best local link opportunities to strengthen your authority.
Tracking & Measuring Success
A successful local SEO strategy is backed by data. Key metrics include:
Leads and new customers (tracked through tools like LeadSNDR)
Organic website traffic (Google Analytics)
Keyword rankings
Impressions, clicks, and calls (Google Business Profile dashboard)
The most critical metric? Leads and new customers. With LeadSNDR, our advanced lead tracking system, you can measure real ROI from your local SEO efforts.
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