UPCEA / Search Influence

If you were asked what digital channels facilitate your most qualified prospects’ journey to inquiry or application, would you know the answer?

It’s no secret that in the last three years, demand for online education has skyrocketed, while the demographics of Professional, Continuing and Online (PCO) education units’ students have evolved. Facilitated by the Great Resignation, PCO units can no longer afford to focus solely on “mature” adult learners and now must adapt recruitment and marketing tactics to reach younger and more digitally savvy students.

For higher education marketing strategies, SEO ROI is tricky to define. What is the return? What is the investment? Whose numbers do we even use?

And how long do we have to wait to see that return on SEO investment?

Higher education websites house tremendous “unseen treasure,” which adds value for SEO. ROI is the “magnifying glass” that helps us find the gold.