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This direct mail piece was sent to four hundred Fortune 500 CEOs. Recipients were invited to log into a web site where they traveled around a virtual exotic island uncovering the hidden locations of five masks. Once all five were found, a secret code to unlock the wooden box was revealed. The concept being that Equifax will unmask the true mindset of your consumers. The response rate was an astounding 75%.
(Yes, that did include Bill Gates)
Denver Ad Club Best of Show Award
U S A
P R O C Y C L I N G
C H A L L E N G E
World class cycling. World class invitation that was sent to prospective sponsors for the Inaugural year of the USA Pro Cycling Challenge.
J O H N S
M A N V I L L E
Mailer sent to Johns Manville Distributors introducing fermaldehyde free insulation.
O V E R L A N D
A N I M A L
H O S P I T A L
A N D P E T R E S O R T
Concepts for a direct mail piece offering a boarding service discount along with peace of mind for pet parents.
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