In a tabular form, provide the following information.
Full name | DOB | Email address | Year of study | Current AIESEC role | Year you joined AIESEC | GV/GE/GT experience Project | OC experience | Linked In | List down the role you are applying for and one other role that you would.
What are you living for?
What are the 3 main personal values that you uphold? Why? How does it reflect in your past AIESEC journey and/or personal life?
Describe your term as a member/team leader in the 2024/25 year and shed light on the following:
Your strengths, and how they contributed to your team.
Your weaknesses, and how they acted as barriers to success.
What do you want to take out from this experience? List the 5 most important things!
List down roles you have held in AIESEC so far, clearly stating the time period, measures of success (MoS) for the role expected and achieved at the end of each role. Kindly indicate the significant learning gained and how each of these roles have shaped you for the current role you are applying for.
Perform the following personality tests and attach the results as separate '.pdf' documents in your application package:
16 Personalities Test: https://www.16personalities.com/free-personality-test
The VIA Character Strengths Survey (attach a screenshot of your top 5 strengths and 5 lesser strengths): https://www.viacharacter.org/survey/account/register?registerPageType=popup
Disc Personality Test: https://www.123test.com/disc-personality-test/
Beblin Test (Download from the link and execute the test in your own local copy): https://docs.google.com/spreadsheets/d/1IGNjPa1XPO1B1bAfiV9w7jeAVTNxHYaLQtGcrit_9wQ/edit?usp=sharing
What is your understanding of the vision of AIESEC?
What is your understanding of the A2025 Mid-Term Ambition?
What are the 3 statements that describe the direction of the A2025 mid-term ambition? Explain what they mean and list the metrics used to measure the success of each.
Explain how your portfolio will work towards the achievement of these goals.
What is your understanding of AIESEC in Kenya’s membership criteria? What would be your personal contribution to ensure that you, your portfolio, and the entity remains compliant with these criteria? List down the criteria that are relevant to the portfolio you are applying for.
What is your understanding of the organizational development model in AIESEC in Kenya?
What vision do you see for AIESEC in Strathmore in the next 3 years?
In as much detail as possible, give an analysis of the current culture of AIESEC in Strathmore, stating the current strengths and weaknesses. To achieve the goals for the 2025/26 year, what is the organizational culture you would want to see in your term?
What is your leadership style, and what kind of leadership do you think your portfolio needs to achieve its goals in the 2025/26 year? How do you see yourself fitting into this persona?
In as much detail as possible, explain how you will build a healthy team environment and ensure that the members in your portfolio are developing on a personal level. Feel free to be as creative as possible.
What is your understanding of the AIESEC in Strathmore membership criteria?
According to the membership criteria, what is the current state of membership in the entity (end of Quarter 3 checks)?
From the membership checks in July (Quarter 2) and October (Quarter 3), what are the main challenges affecting the state of membership within the entity? State the criteria that have been a challenge for most members.
How will you go about ensuring that your members are all at least White Belt members by the end of Quarter 1?
Instructions:
Complete this section in a separate document and include it in your application package.
If you are applying to the Finance Legalities and Administration portfolio, skip this question.
Using the reports provided in the resources folder, give a detailed analysis of the portfolio you are applying to for the current term, 2024/25 (February - October):
The performance for the year. Ensure to provide relevant data points.
Strengths that contributed to the success of the portfolio during that term.
Weaknesses that hindered performance within the term.
Given your analysis from Question 1, conduct a SWOT analysis for the portfolio that you are applying to. (Preferably in tabular format)
Instructions:
Only answer the set of questions for the portfolio that you are applying for.
MX Funnel
What is your understanding of the MX Funnel? Describe the states of the funnel and how members transition from one state to another.
Using the members who were present from the beginning of the current term, give an analysis of the quality of membership in the 2024/25 year using the conversions down the MX Funnel as a guide for your analysis. Ensure that you list the relevant data points in your analysis.
Recruitment
Give an assessment of the 2 recruitments conducted this year (providing the necessary data) explaining what was done right, what didn’t work, and needs to be improved in future.
At the end of the year, how would you go about reviewing members of the current year to ensure that only the right people are retained for the next year?
Given your assessment of the recruitment of the current year, what is your plan to ensure that AIESEC in Strathmore recruits quality members in the 2025/26 year?
What framework would you set up for vetting applicants for AIESEC membership?
Induction
Give your assessment of the quality of induction and the first touch point of members with the entity in the 2024/25 year and its potential impact on their experience and the state of membership in the entity.
Given your assessment, how would you go about conducting the first MSS of the year and the Induction seminar to ensure that members are properly introduced to AIESEC and understand the expectations of the organization.
Onboarding
Give your assessment of the quality of member onboarding in the 2024/25 year highlighting what was done well and what needs to improve.
How will you go about ensuring that the onboarding process in your term is properly evaluated?
Engagement and MSS
Give your assessment on the quality of engagement (including MSS) of members within the organization during the year highlighting what was done well and what needs improvement.
Outline a plan for engagement with members during the first 6 months of the 2025/26 term.
MSR and Member Performance Tracking
Provide a framework to ensure effective evaluation of member performance during the 2025/26 term.
Membership Criteria
Give your assessment of the results of the membership checks from July (Quarter 2) and October (Quarter 3). Ensure that you list down the number of members at each membership level for these checks.
What would you say was the main reason for this performance? (Tip: Look at the criteria that were poorly performed)
How would you go about ensuring that the entity has a healthier membership that reflects in an improved performance in membership checks in the 2025/26 year?
Finance and Legal Standards
What is your understanding of the finance and legal standards?
Describe each standard, explaining its importance to the entity.
In a separate Google Sheets document attached to your application package, develop a toolkit that you will use to track the performance of the portfolio according to the % Finance and Legal Standards achieved.
Legal Standards
List and briefly describe all the things that AIESEC in Strathmore needs to do to ensure that it complies with the legalities standard.
Describe the structure and minimums of a contract.
Budgeting
Based on the budget presented for the 2024/25 year, the actual income and expenses during the year, and any debts that the entity currently has, draft a budget for the 2025/26 year. Ensure that you factor in affiliation fees to AIESEC in Kenya (Ksh.40,000 fee + Royalty fees for products sold in the 2024/25 year) in the budget. Comment on any cost cutting measures that you will look to implement to ensure the entity ends the 2025/26 year on a profit. Attach this to your manifesto as your budget.
Financial Statements
Which statements does FLA need to be generating on a monthly basis? Explain the importance of each statement.
In a detailed step-by-step manner, explain how to make each of the statements explaining the components of each statement.
Alumni
Outside alumni events, provide an assessment of the attempts to maintain consistent alumni engagement through the year highlighting the plans that the portfolio had for the year, what has worked, and what needs improvement.
Based on your assessment, what would you do in your term to ensure consistent meaningful engagement with alumni throughout the year?
Give an assessment of the alumni events that have been held within the current year highlighting what has worked, and what needs improvement. Ensure that you provide relevant data points in your assessment.
What would you do in your term to increase the number of alumni attending alumni events?
Strathmore University
List and explain the Strathmore University values.
What is the university theme for the year? Give your assessment of how AIESEC has positioned itself according to this theme in the current year?
How would you go about positioning AIESEC to align with the university’s values and theme while staying true to the purpose and vision of the organization?
Give an assessment of how AIESEC has engaged with its university patron highlighting what has worked and what needs to be improved.
What would you do in your term to ensure continuous meaningful engagement with the patron?
Parents
Give an assessment of how AIESEC has engaged with the parents of the organization’s members highlighting the plans that the portfolio had for the year, what has worked and what needs to be improved.
What would you do in your term to ensure continuous meaningful engagement with parents?
Customer Flow
What is your understanding of the customer flow?
Explain the stages that customers go through explaining the transition between the states.
What is the responsibility of the portfolio in the customer flow?
Customer Profiles
Develop customer profiles for our Outgoing Global Exchange products (both oGV and oGTa) ensuring that you provide detailed descriptions for each profile.
Marketing Channels
Based on your customer profiles developed in the previous question, list down a list of communication channels and University/Club collaborations that you would use for marketing for each customer profile. Be as specific as possible with the channels.
Marketing Plan
Create a marketing plan for the first half of your term, making sure to outline the target customer profile for each activity, the key message for each campaign, the communication channels you'll use, and the specific dates/weeks for execution.
Physical Marketing
Give an assessment of the quality of the physical marketing campaigns that have been conducted within the current term highlighting what was done well and what needs improvement.
How would you go about conducting these in your term to ensure that more sign-ups and applications are generated from these campaigns?
Sales
Give an assessment of the quality of lead nurturing during the current year highlighting what has been done well and what needs to be improved.
Create a guide for your team on how to use the EXPA platform to assign sign-ups to lead nurturers, best practices for effectively reaching out to sign-ups, and the process for marking sign-ups as contacted.
How will you keep track of the average time taken to contact customers after they sign up?
Create a routine that your team will use to ensure that the average time taken to contact sign-ups is as short as possible.
What are the main bottlenecks affecting the Sign-up to Applied conversion rate? What is your plan to increase this conversion rate?
Customer Flow
What is your understanding of the customer flow?
Explain the stages that customers go through explaining the transition between the states.
What is the responsibility of the portfolio in the customer flow?
Exchange Standards
What is your understanding of the exchange standards and their importance?
Describe each exchange standard.
Customer Profiles
Develop customer profiles for our Outgoing Global Volunteering/Talent product (dependent on whether you are applying to oGV or oGTa) ensuring that you provide detailed descriptions for each profile.
Target Countries
Based on the customer profiles you have listed above, what countries would you be looking to promote? List the countries for each profile.
How would you go about looking for the specific LCs to partner with for opportunities to promote to your customers? What metrics would you use to evaluate LCs that provide quality experiences to their exchange participants?
Based on the target countries you listed above, and the metrics that you will be using to select specific LCs to work with, list at least 5 LCs that you will be looking to partner with. For each, explain why and provide data to support your reasons. (Tip: You can retrieve performance data from EXPA)
Applied to Accepted Processing
As of November 30th, what is the Applied to Accepted conversion rate for the current term (1st February - 30th November)? What has been done to achieve this? What gaps are present that require improvement?
What is your plan to improve this conversion rate?
EP Contract
Describe the structure and minimums of exchange participant contracts.
Outgoing Preparation Seminar
After approval, what assistance does AIESEC give exchange participants in preparation for their experience? What documents do you need to ensure the EP has before their departure?
What information would you present to your exchange participants during their Outgoing Preparation Seminar?
Risk Management
Identify at least five potential risks that may occur during an exchange experience. For each risk, offer a suitable solution or response to address the issue.
Before sending your exchange participants on their experience, what are the minimum standards that you will be looking to verify with the host entity?
Realized to Finished
What are the responsibilities of the portfolio during the exchange participant’s experience?
Finished - Complete
Provide a detailed guide for how you would conduct the debrief with exchange participants after their experience.
As of November 30th, what is the Finished-to-Completed conversion rate for the current term (1st February - 30th November)? What has been done to achieve this? What gaps are present that require improvement?
What is your plan to improve this conversion rate?
If you are applying to FLA, ignore Questions 2 and 3.
How would you define value in the context of the portfolio that you are applying for? What do you think the stakeholders of the portfolio that you are applying for (i.e. MXP - Members, UAR - Alumni, Strathmore University, and Parents, BD - Partners, OGV, OGT, and ICX - Exchange Participants) value the most?
In the context of delivering value to your stakeholders, what competition exists in your environment/market? List the competitors that you may have (if any) and what value they offer their customers.
How would you go about ensuring that the value that you are offering your stakeholders is unique (considering the competition outlined in Question 2) in your environment/market while still being relevant to AIESEC’s purpose and vision?
Give a statement that outlines your strategy for your term.
In a separate document attached to your application package, attach your manifesto outlining:
Vision for the portfolio
Strategy
Main Goal
Key Priorities/Pillars (3 max.). Under each pillar, outline the following:
A brief explanation of how the pillar contributes to the main goal,
KPIs under the pillar, and
Specific actionable tasks to achieve the KPIs.
Team Structure
Portfolio Budget (For FLA applicants, attach the budget from Question 3 in Part B of the Portfolio Specific section.)
A summary of your targets outlining:
A table summarizing your annual targets for the 2025/26 term, ensuring that you compare your targets to the performance of the current year
A table detailing your monthly targets for the 2025/26 term that adds up to your annual targets, ensuring that you compare your targets to the performance of the current year through the months.
A Calendar of Activities and Events (if any) outlining your year plan