Marketing
15 Day Find that Feeling Promotion
From May 1 -15, we provided our community with a daily sneak peek of photos and layouts from the 2020 yearbook. On Day 14, we shared a YouTube video of our Opening and Closing copy while showcasing the spreads. When you listen/watch the video, you will see that we had different people from our school read parts of the copy when it was about them. We wanted people to "feel" what we were saying by hearing the voices of our school tell them why this was the theme of our year. On Day 15, we gave them a peek of our cover.
Our goal was to build excitement among our community with two target audiences in mind. Our first target audience was those who already bought a yearbook and providing them a sense of home since we were on remote learning for the rest of the school year. Our second target audience was those who were on the fence of purchasing a yearbook and providing them an incentive to buy one after seeing some of the product. Our online purchasing center was closing on May 15, so we felt a 15 day promotion up until the final day would help increase sales, which it did. We sold over 200 yearbooks in those 15 days.
Day 1
Find that Feeling Day 1
May 15 is the final day you can purchase a yearbook through the Herff Jones website. Join us as we countdown the days until May 15 with sneak peeks from the 2020 yearbook.
No place better to start than page 1 and reveal the 2020 theme: “Look Closely the feeling will come and you’ll know it.”
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 2
Find that Feeling Day 2
“Pitching is my favorite part of the game because I’m in every single play. I’m the one that gets to control how fast paced the game will go,” Tori Haug ‘20 said.
You’ll get to “look closely” at this moment and more on page 79 when you purchase your copy of the 2020 yearbook. photo by jespyn bishop
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below: https://yearbookordercenter.com
#findthatfeeling
Day 3
Find that Feeling Day 3
“Changing it from a food-based store to a spirit and print shop was very challenging. It took months to revamp, reorganize and revitalize. We put our hearts and sol into this, and we were so proud to welcome customers,” Camryn Brunson ‘20 said.
You’ll get to “look closely” at this moment of pride and more on page 67 when you purchase your copy of the 2020 yearbook.
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 4
Find that Feeling Day 4
“LULAC is a family. When we march in the parade, we share our culture with our town and school. That’s important to me and the others who want to share who we are and what we stand for in our culture,” Nathali Hernandez Pedroza ‘22 said.
You’ll get to “look closely” at this moment of pride and more on page 85 when you purchase your copy of the 2020 yearbook.
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 5
Find that Feeling Day 5
How many schools can say that the Denver Nuggets came to their school to host a unified basketball game? Brighton can.
“Look closely” at this moment of pride with a sneak peek of the spread. There is this and so much more when you purchase your copy of the 2020 yearbook.
BUY YOUR COPY BEFORE WE SELL OUT!
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 6
Find that Feeling Day 6
“Aside from the community of alumni and supporters who come to our shows, what makes our performances is we don’t let anything go on if we’re not happy with it. We value quality over everything,” Deven Ogle ‘20 said.
You’ll get to “look closely” at this moment of what it means to be a bulldog and more on page 65 when you purchase your copy of the 2020 yearbook.
BUY YOUR COPY BEFORE WE SELL OUT!
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 7
Find that Feeling Day 7
Do you remember Campus Life’s Paint War in the fall? “Look closely” at this moment of belonging and more on page 106 when you purchase your copy of the 2020 yearbook.
ONLY 8 MORE DAYS TO RESERVE YOUR COPY OF THE 2020 YEARBOOK!
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 8
Find that Feeling Day 8
Do you wonder what it feels like to be a back-to-back state wrestling champion? “Look closely” at this moment of pride to read about Kenny Sailas ‘22 and his big accomplishment on page 69 when you purchase your copy of the 2020 yearbook.
ONLY 7 MORE DAYS TO RESERVE YOUR COPY OF THE 2020 YEARBOOK!
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 9
Find that Feeling Day 9
“Student Government provides a sense of unity for our school. We try to provide opportunities and events for more students to get involved and feel like they are a part of the high school,” David Kaplin-Gomez ‘20 said.
You’ll get to “look closely” at this moment of pride and more on page 73 when you purchase your copy of the 2020 yearbook. Photo by a. sianis
To buy a yearbook, click the link in our bio.
To buy a yearbook, click the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 10
Find that Feeling Day 10
We have some of the best staff members at BHS. With the end of Teacher Appreciation Week and the celebration of Mother’s Day, we spotlight one of our Reference spreads.
“Look closely” to see why Mrs. Frenzel plays music in her classroom and while also volunteering on page 116 when you purchase your copy of the 2020 yearbook.
ONLY 5 MORE DAYS TO RESERVE YOUR COPY OF THE 2020 YEARBOOK!
To buy a yearbook, click the link in our bio.
To buy a yearbook, click on the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 11
Find that Feeling Day 11
In honor of the Class of 2020 and their final week of high school...
Did you wonder why seniors were going around school wearing floaties and looking over their shoulders in the halls? They wanted to be the ultimate winner of the Senior Assassination contest.
“Look closely” at this moment of accomplishment on page 63 when you purchase your copy of the 2020 yearbook.
ONLY 4 MORE DAYS TO RESERVE YOUR COPY OF THE 2020 YEARBOOK!
To buy a yearbook, click the link in our bio.
To buy a yearbook, click on the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 12
Find that Feeling Day 12
With summer just a few moments away, let’s “look closely” at how some of our Bulldogs spent their summer last year on page 8-9.
ONLY 3 MORE DAYS TO RESERVE YOUR COPY OF THE 2020 YEARBOOK!
To buy a yearbook, click the link in our bio.
To buy a yearbook, click on the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 13
Find that Feeling Day 13
This sums up Brighton: “This is where you belong. You are not just from here, you belong here. And you know it.”
“Look closely” at one of our dividers to introduce our “This is Where You Belong” section on page 90-91 when you purchase your copy of the 2020 yearbook.
RESERVE YOUR COPY OF THE 2020 YEARBOOK BEFORE MAY 15!
To buy a yearbook, click the link in our bio.
To buy a yearbook, click on the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 14
Find that Feeling Day 14
At Brighton, there is a feeling…
Today, we want to share with you our opening and closing theme copy that sets up our yearbook.
BHS will always be home. Look Closely the feeling will come AND YOU’LL KNOW IT.
ONLY TWO DAYS
To buy a yearbook, click the link in our bio.
To buy a yearbook, click on the link below:
https://yearbookordercenter.com
#findthatfeeling
Day 15
Find that Feeling Day 15
To celebrate our final day, we present to you the 2020 Reflections Yearbook cover.
BHS will always be home. Look Closely the feeling will come AND YOU’LL KNOW IT.
To buy a yearbook, click the link in our bio by midnight tonight.
We look forward to sharing the yearbook with you when it arrives. When we know more information about distribution, we will let you know.
To buy a yearbook, click on the link below:
https://yearbookordercenter.com
#findthatfeeling
Other Sales Promotions
A few other things we did over the year was make sure that people understood how to purchase a yearbook online. We also posted an advertisement and link to promote around Black Friday.
