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BRAND & WEBSITE
Novus Financial
A custom e-commerce platform for a sustainable home goods brand focused on user experience, creating a seamless shopping journey that aligns with their eco-conscious values.
Client
Novus Financial Services
Services
Brand & Website
Date
2024
Challenge
Novus Financial was struggling with an outdated brand identity and digital presence that didn't reflect their innovative approach to financial services. They needed to reposition themselves to appeal to a younger, tech-savvy audience while maintaining trust with their established clientele.
Approach
We began with extensive research into the financial services industry, competitor analysis, and stakeholder interviews. This foundation informed our brand strategy and digital approach, ensuring the solution would address business objectives and user needs.
Solution
We delivered a comprehensive rebrand including a new visual identity, messaging framework, and a custom-built, responsive website. The new digital platform features personalized client dashboards, improved financial tools, and an intuitive content management system.
Brand evolution
The rebranding process began with understanding Novus Financial's core values and vision for the future. We developed a sophisticated visual identity system that communicated trust, innovation, and accessibility.
The new brand incorporates a clean, modern aesthetic with a refined color palette that balances professional blue tones with energetic accent colors to signal innovation.
— Comprehensive brand guidelines
— Custom iconography system
— Refined messaging framework
— Photography direction
Website Design
User centered design process
We implemented a rigorous user-centered design process, including user research, persona development, journey mapping, and iterative testing to ensure the new website would meet the needs of Novus Financial's diverse client base.
This approach resulted in an intuitive information architecture and user flow that makes complex financial information accessible and actionable.
Responsive & accessible
The website was designed with a mobile-first approach to ensure an optimal experience across all devices. Special attention was paid to accessibility features, ensuring that all users could access important financial information.
Performance optimisation was also a key consideration, with the site achieving excellent load times even on slower connections.
Client dashboard
A key component of the digital transformation was the development of a personalised client dashboard, providing users with real-time insights into their financial portfolio.
Personalized insights
Custom algorithms analyse client data to provide tailored financial recommendations and insights, helping clients make more informed decisions.
Intuitive interface
Complex financial data is visualised through an intuitive interface that makes information easy to understand at a glance.
Secure architecture
Advanced security measures protect sensitive financial information while maintaining a seamless user experience.
Results
43%
Increase in digital engagement
28%
Growth in new client acquisition
52%
Improvement in mobile user satisfaction
"The rebrand and new digital platform have completely transformed how our clients perceive and interact with our services. Artisan Studio delivered more than a website—they provided a strategic foundation for our digital future."
Sarah Johnson
Marketing Director, Novus Financial
Google Sites
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