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E-COMMERCE & BRAND
Evergreen Living
A custom e-commerce platform for a sustainable home goods brand focused on user experience, creating a seamless shopping journey that aligns with their eco-conscious values.
Client
Evergreen Home Goods
Services
E-commerce & Brand
Date
2024
Challenge
Evergreen Living needed an e-commerce platform that would showcase their sustainable home products in a way that communicated their brand values, while also providing an exceptional shopping experience that would convert browsers into buyers.
Approach
We conducted extensive user research to understand the shopping behaviors and expectations of eco-conscious consumers. This informed our approach to both the visual design and the functional aspects of the e-commerce experience.
Solution
We delivered a custom e-commerce platform built on a headless architecture, allowing for maximum flexibility and performance. The design emphasizes product storytelling, transparent sustainability practices, and a frictionless checkout process.
Brand & Visual Identity
We developed a cohesive brand identity that emphasises Evergreen Living's commitment to sustainability, craftsmanship, and natural materials.
Natural colour palette
The colour system draws inspiration from natural environments, using earthy tones and subtle greens to reinforce the brand's connection to sustainability.
These colours were carefully selected to create a sense of calm and connection to nature, evoking the feeling of bringing the outdoors inside.
E-commerce Experience
Product storytelling
Each product page was designed to tell the story behind the materials, craftsmanship, and environmental impact, helping customers connect with the products on a deeper level.
Clear sustainability metrics and origin information create transparency and build trust with eco-conscious consumers.
Frictionless checkout
We designed a streamlined checkout process that minimizes steps and distractions, resulting in a significant reduction in cart abandonment rates.
Carbon-neutral shipping options and eco-friendly packaging choices reinforce the brand's commitment to sustainability throughout the customer journey.
Mobile-first design
Carbon-neutral shipping options and eco-friendly packaging choices reinforce the brand's commitment to sustainability throughout the customer journey.
Intuitive navigation
Simplified category structure and touch-friendly elements make browsing and purchasing effortless on mobile devices.
Optimised images
Advanced image optimization ensures fast loading times while maintaining the high-quality product visualization customers expect.
Responsive layouts
Content dynamically adapts to different screen sizes, providing an optimal viewing experience on any device.
Results
Carbon-neutral shipping options and eco-friendly packaging choices reinforce the brand's commitment to sustainability throughout the customer journey.
67%
Increase in conversion rate
35%
Growth in average order value
54%
Reduction in cart abandonment
"The team at Artisan Studio has been a game-changer for our brand. Their strategic thinking and design expertise have helped us connect with our audience in meaningful ways, resulting in significant growth for our business."
Michael Chen
CEO, Evergreen Living
Google Sites
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