As dispatchers our first sphere to customer is the carriers, we need to provide them an excellent service to keep the good relationship and let them think they still need our services. Our job is to make the driver happy, because if the driver is happy the load will be manage smoothly.

Then the shippers or receivers are part of our customer team because we want to have a good relationship, this will bring the opportunity to make business with them,

Is necessary to be empatethic with driver situation and we will create a bond with our customers.