What is Create?

In media literacy, media creation is a form of expression. It encompasses learning how to express ideas through media and communication tools and using that power to create media narratives beyond those that exist in mainstream media.

One must first be able to access, analyze, and evaluate how mainstream media narratives are produced in order to subvert those narratives in their own media creations. One must also understand their own agenda, intent, and bias when creating media.


Media creators may also use existing media to create new ideas and content. Creation is a larger category that includes (but is not limited to):

  • Writing,

  • Speaking,

  • Conceptualizing new ideas,

  • Making art: visual, digital, audio, theatrical,

  • Posting and sharing on social media,

  • Communicating with others,

  • Constructing visual information or content.

Key Questions to Ask When Creating Media (poster)

Teaching and Learning Resources to Address the Theme of Create

Copyright and Creativity

Why Teach Copyright?

There are several reasons why it is important for students to develop a basic understanding of how copyright and limitations such as fair use work together to encourage creativity.

from Copright and Creativity for Ethical Digital Citizens

ISTE Standards


1.2.c: Students demonstrate an understanding of and respect for the rights and obligations of using and sharing intellectual property.

2.3.c: Mentor students in safe, legal and ethical practices with digital tools and the protection of intellectual rights and property.

Crash Course Copyright Part 1


Crahs Course Copyright Part 2