1(d) Understanding 

mental models

Figure 1. Like the blind men and the elephant, you form mental models of the world through your experiences (Stebbins, CC0)

The third invisible layer of the Iceberg Model involves mental models. To see the impact of mental models on our views of the world, you might consider the following parable:


A group of blind men heard that an elephant had been brought to their town. None of them knew what an elephant was, so they decided to inspect it by touch to find out what it was like. The first one touched the trunk and said “it’s like a thick snake.” The second one reached the ear and thought it was a kind of fan. The third one, who placed his hand on the leg, found it to be like a tree trunk while the next one touching the side of the elephant said it was a wall. The fifth one who touched the tail described the elephant as a rope, while the final one who felt the tusk said it is hard and smooth like a spear. 


These men disputed for long, each having their own opinion, not knowing that while each was partly in the right, all of them were wrong.

Models

Human beings use models to understand the world. A model is a structured way of thinking about how something works. In school, you may have seen models of an atom, the solar system or the water cycle, as in Figure 2 below. In the previous Module 1(c), when you drew diagrams of systems, you were creating models.

Diagram of the water cycle

Figure 2. The water cycle, a simple model (Joooo, CC BY-SA 3.0)

Models are usually simplified descriptions or illustrations. We use them to think more clearly about a process and to help others understand how things work. To be good, models must be simple and accurate. However, the more simplified a model becomes, the less accurate it is.

Mental models

The blind men in the story at the beginning of this section formed mental models based on which part of the elephant they touched. Mental models are understandings that individuals have about themselves, other people and the world around them. Our mental models are formed from:



Mental models are also sometimes called worldviews, or frames, a concept we will learn more about in Stage 2 of this curriculum.


All these experiences, observations, rituals, stories, values, beliefs and assumptions help people form simplified understandings of how the world works. These simplified understandings become a set of rules that frames people’s decisions and affect people’s behaviour. Psychologists call these mental models and the rules that come from them heuristics. An example of a heuristic that you might be familiar with is stereotyping.


Mental models are powerful. They affect how we view the world and our behaviour, and they also affect what information we pay attention to or ignore. Positive feedback loops can make our mental models more rigid over time, because we often select information from our experiences and observations that confirm what we already believe. This is called confirmation bias


Figure 3 is a model of how our mental models work when positive feedback loops reinforce decision-making (Argyris). In the diagram of single-loop learning, you can see how mental models form rules for decision-making. Based on those rules, we make decisions that affect the real world. We experience feedback from those decisions in the real world that continues to impact our future decisions.

Diagram of single loop learning

Figure 3. Single loop learning, where information feedback does not affect our mental models (Argyris)


Figure 4. Like a camera filter, our mental models can block information that can help us see a situation or problem more clearly (Turner, CC BY 2.0)

Figure 3 is a model of how our mental models work when positive feedback loops reinforce decision-making (Argyris). In the diagram of single-loop learning, you can see how mental models form rules for decision-making. Based on those rules, we make decisions that affect the real world. We experience feedback from those decisions in the real world that continues to impact our future decisions.


A filter

The information feedback may be filtered, however. We may choose to pay attention to or accept information that already confirms the way we think about the world. We often ignore or reject information that does not work with our mental models. Thus, our decisions and behaviour may get stuck in a particular pattern or mental model. We are resistant to changing how we view the world, particularly when those in our community have the same mental models.


In the parable of the blind men, single loop learning would mean that each one, despite hearing the impressions of the others, did not let that information change their own understanding of what an elephant is.

However, it is possible to change our mental models if the information feedback can reach them as in Figure 5. Sometimes just revealing our mental models is enough to show us weaknesses in our assumptions, or make us aware of values we did not know we had. Being more open to information feedback that conflicts with our mental models, seeking out different perspectives, and inviting criticism are all ways that our mental models can become more flexible over time, opening up more possibility for change. When information feedback reaches and affects our mental models, we refer to it as double-loop learning (Argyris).


If we go back to the parable of the blind men, double-loop learning would mean that in their discussions with the other men, each one accepted what they said and revised their understanding of the elephant based on the new information. This would have changed their mental models.

Figure 5. Double loop learning, where information feedback affects our mental models (Argyris).

Mental models and change

Most people are not fully aware of their mental models. However, if we want to make positive change in the world, we have to make those invisible mental models visible. Once we see people’s assumptions, values, perceptions and understandings of how the world works, we can discuss and challenge them. Sometimes changing a situation, dealing with a problem or altering behaviour requires changing mental models. But people must first see their mental models and as changemakers, we must try to understand and reveal them.


There are a number of methods to make people’s mental models visible. Interviews, surveys, focus groups, observations, camera studies / collage studies / drawing studies, narration and mind maps are some of the most frequently used. Another strategy is a card sort, where words, pictures, or other prompts are placed onto cards that a stakeholder discusses or sorts. An example of a card sort with value words is included with the other tools below. You can make a copy of these and swap in other types of prompts if you wish. 


Have a look and see which ones you would like to try for your project!

Practice Activity

Let’s imagine that you decided that you wanted to reduce your daily mobile phone use. Use the sample mental model question prompts in the Question Prompts tool below to think about your values, assumptions, beliefs, habits / rituals, expectations and difficulties. Consider how that information may be useful in considering changes to your mental models and / or developing some interventions to reduce mobile phone use.

Project Activity

Reducing plastic in the household

Primary research:
Interviews (with or without prompts), camera study, drawing study, etc. with family members to find out about their:
  • values low-price and convenience more than the environment?
  • assumptions that their plastic is all recycled (seeing no need to reduce waste)?
  • beliefs that there are no alternatives to purchasing products with plastic packaging?
  • habits and rituals around shopping may be very well-established?

Understanding these mental models is important for identifying how information feedback could change mental models to make action on plastic waste more likely and what kinds of solutions (that are price and time-sensitive) might work well with the family members.
Secondary research:
Research studies or news articles about how people’s mental models affect willingness to reduce waste (ex: this excerpt from a BBC The Inquiry podcast about a research study related to recycling and waste habits)

Mitigating CO2 emissions in the school

Primary research:Interviews with school administration decision-makers about their:
  • values: do they value the goal of reducing CO2 emissions enough to pay more for alternative sources of energy
  • assumptions: that alternative sources of energy will be more expensive, that other stakeholders will not value reducing CO2 emissions enough to pay extra
  • habits and rituals: processes around accessing current energy sources
  • beliefs: related to CO2 emissions and climate change

Understanding these mental models is important for identifying how information feedback could change mental models to make action on reducing CO2 emissions more likely and what kinds of solutions (that are price and time-sensitive) might work well given the values, assumptions, beliefs and habits of decision-makers.
Secondary research:Research studies or news articles about how people’s mental models and need to fit in with social groups affect willingness to take actions to reduce CO2 emissions (ex: this article from Psychology Today about why we do not change our minds)

Informing people with Down syndrome about social distancing during a pandemic

Primary research:
Online focus group discussion with 6 people with Down syndrome and one member of the family (20 in total) about:
  • How understandable the information on social distancing is
  • How much help they need in making sense of it
  • How easy it is to keep track of changes 
  • Their preferred channel for getting information

Secondary research:
Publications by the European Agency of Service providers of persons with disabilities and Down syndrome international. The purpose of the research is to find out about:
  • values of inclusion and active engagement in creating accessible materials 
  • assumptions about the level of understanding of people with Down syndrome in interpreting information
  • beliefs that people with DS can and should be able to find information themselves without others to be there to clarify it. 

Tools

A list of some general questions that you can use or adapt for your interviews, surveys, focus groups when you are investigating or seeking feedback on a pilot.

A template you can use to get consent from participants in interviews, focus groups, observations and other methods. The tool helps clarifies how you may use information gathered in your primary research.

A set of useful tips for preparing for and conducting interviews. Especially useful in conjunction with the Question Prompts tool.

Some advice for writing surveys. The tool will help you create a survey that people will actually answer and get you the information you need.

Some advice for setting up and running focus groups. The tool will help you select participants and lead a discussion in the group.

A tool outlining different types of observation and advice on how to set up the observation to collect useful data.

A brief list of steps for you to get a stakeholder to take pictures related to the problem or issue you are investigating. The tool is useful in conjunction with the Interviews tool to empathise with the people you are designing for.

A list of steps for you to get a stakeholder to construct a collage or set of drawings related to the problem or issue you are investigating. The tool is useful in conjunction with the Interviews tool to empathise with the people you are designing for.

A set of instructions for how to get a stakeholder to narrate their experience with a product, action, issue or environment. The tool can be used in conjunction with other primary resource instruments like interviews, and camera / collage / drawing studies.

Some quick tips on shooting and editing video for your projects, either to record information for your projects. The tool may be useful for investigating, documenting, or for sharing.

An explanation of how to make mind maps to visualise complex information about a project, or relationships. The tool includes an example.

Instructions for using a card sorting activity during interviews. The tool comes with a set of cards for understanding the values that stakeholders have related to an issue or problem, but can be adapted to understand other aspects of mental models.

Simple instructions for taking 'chunked' notes to help deepen your understanding and build memory of what you read. A tool that is useful for everyday school readings too.

An explanation of how to add useful information to a bibliographic citation in accepted academic format. The tool provides an useful concrete example.

Documentation for exhibitions and reports

Don’t forget to document your work. For information about documentation, see Module 1(e).


Ideas for documentation in this section include:

Works cited

Argyris, Chris. “Teaching Smart People How to Learn.” Reflections: The SoL Journal, vol. 4, no. 2, 2002, pp. 4–15., doi:10.1162/152417302762251291.


Joooo. “Water Cycle-En.png.” Wikipedia, Wikimedia Commons, 20 Jan. 2019, commons.wikimedia.org/wiki/File:Water_Cycle-en.png.


Stebbins, Maurice, and Mary H. Coolidge. “Blind Men and an Elephant.” Wikipedia, Wikimedia Foundation, 3 July 2020, en.wikipedia.org/wiki/Blind_men_and_an_elephant#/media/File:Blind_men_and_elephant3.jpg.

Golden Treasury Readers: Primer, American Book Co. (New York), p. 89.


Turner, Lindsey. “Filter.” Flickr, Yahoo!, 6 Nov. 2007, https://tinyurl.com/yb25b3gw.


Images for examples in different contexts source information:

Samoilov, Yuri. “Coronavirus.” Flickr, Yahoo!, 20 Mar. 2020, https://tinyurl.com/ya2ngksd. CC BY 2.0

Webster, Tony. “Plastic Bottles - Waste.” Flickr, Yahoo!, 16 Sept. 2012, www.flickr.com/photos/87296837@N00/7992944072. CC BY 2.0

XoMEoX. “Tree.” Flickr, Yahoo!, 28 May 2017, https://tinyurl.com/y8bw46ns. CC BY 2.0