Introduction

The UW Global Business Case Competition (UW GBCC) is a prominent international case competition, bringing together undergraduate students from within the United States and around the globe to compete in fast-paced and innovative business case studies. Starting in 1999 as the Global Business Challenge, UW GBCC turns 25 this year– cheers to that– and is one of the oldest of its kind.

UW GBCC enables students to build meaningful, cross-cultural relationships, experience what the city of Seattle has to offer and most importantly, challenges them with the task of analyzing and developing a business recommendation for two real-world case studies. The competition concludes with each team presenting their case solutions to a panel of industry-leading judges, who are tasked with the difficult decision of selecting the UW GBCC champions.

2025 Theme: Open Endings

As we embark on the 25th annual Global Business Case Competition (GBCC), we embrace the theme of “Open Endings” to redefine the future of business innovation and collaboration. This year, GBCC aims to create an inclusive and dynamic platform where diverse perspectives converge to explore the infinite possibilities that lie beyond conventional boundaries.

In the spirit of “Open Endings,” GBCC 2025 invites students from around the world to engage in transformative experiences that transcend disciplines and ignite creativity. Participants will tackle complex global challenges, leveraging their unique backgrounds and skills to propose innovative solutions that inspire positive change.

Set against the backdrop of Seattle, a city known for its innovation and entrepreneurial spirit, GBCC 2025 will feature multicultural events and immersive activities that celebrate diversity and cultivate lasting connections. We aim to empower our participants to envision a future shaped by limitless possibilities, where every challenge is an opportunity to create a meaningful impact and to shape our future. 

Join us at GBCC 2025 as we embark on a journey of exploration, discovery, and innovation, where each ending marks a new beginning in the pursuit of excellence and transformative change.

Be sure to connect with the UW Global Business Case Competition on Instagram.