(a) Molecular structure of Feringa's overcrowded alkene-based first-generation (1) and second-generation (2) motors (R = H, OMe, CN). (b) Photocycle of unidirectional rotation in molecular motor 1, comprising two cis-trans photoisomerizations of the central double bond (steps 1 and 3), and two thermal helix inversions (steps 2 and 4).