why la28. why me.

LA28 isn’t just the next Olympics—it’s the next cultural moment. A celebration of movement, legacy, identity, and innovation—all set in one of the most diverse, creative cities on Earth.

As a multidisciplinary designer and storyteller trained in Los Angeles, I see LA28 as more than an event. It’s a stage to reimagine what global storytelling looks like. To make people feel something—through space, through sound, through brand.

My background spans experience design, media production, tech, and community-centered storytelling. I’ve worked on sustainability-focused design sprints at the LA Coliseum, and my lens is shaped by both local roots and global reach.

The Olympics is about humanity at its boldest. That’s the energy I bring to everything I create.