The advocacy "Think Before You Click" is a campaign that aims to promote responsible and ethical use of social media among netizens. It was launched by GMA Network in July 2011 to raise awareness about the consequences of posting content online that may be harmful, offensive, inaccurate or inappropriate. The campaign features celebrities, journalists and ordinary people who share their stories and insights about how social media can be used for positive purposes, such as fighting for a cause, finding jobs, traveling the world or falling in love. The campaign also reminds netizens to be careful about what they share online, as it may affect their reputation, privacy, security and relationships. The campaign slogan "Think Before You Click" encourages netizens to pause and reflect before posting anything online, whether it is an opinion, a photo or a video.