Research & Publications

• Achchuthan, S., Jebarajakirthy, C., Karunanithy. M., & Kajenthiran, K. (2017). Customer loyalty to supermarkets via service quality, ANZMAC 2017, Melbourne, Australia, 4-6 Dec.

(https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf)

• Achchuthan, S., Jebarajakirthy, C., Karunanithy. M., & Kajenthiran, K. (2016). Enhancing customer loyalty to supermarkets through retailing service quality practices. ANZMAC 2016, Christchurch, New Zealand, 5-7 Dec. (https://researchoutput.csu.edu.au/ws/portalfiles/portal/20045831)

• Anusiga, G., Kajenthiran, K., Umanakenan. R., & Achchuthan, S. (2018). Factors influencing on e-banking practices: Evidence from Sri Lanka. Journal of Sociological Research, 9(1), 1-14. (https://doi.org/10.5296/jsr.v9i1.11989) (Excellence in Research for Australia (ERA), ProQuest)

• Kajenthiran, K. (2018). An Empirical Investigation on Retail Service Quality and Its Impact on Customer Loyalty in the Supermarkets in Jaffna District, Sri Lanka. Advances in Management & Applied Economics, 8(1), 17-36. (http://www.scienpress.com/Upload/AMAE/Vol%208_1_2.pdf) (EconLit, ProQuest, Ulrich's Periodicals Directory)

• Kajenthiran, K., Umanakenan. R., Achchuthan, S., & Naveen, M. (2017). Enhancing Customer Loyalty Through E-Banking Practices. Business Management and Strategy, 8(2), 45-66. (https://doi.org/10.5296/bms.v8i2.12054) (Excellence in Research for Australia (ERA), ProQuest)

• Kajenthiran. K., Achchuthan. S., & Ajanthan. A. (2017). Quest for Seeking Microcredit among Youth: Evidence from an Emerging Nation in South Asian Region. Advances in Management & Applied Economics 7(2), 159-180. (http://www.scienpress.com/Upload/AMAE/Vol%207_2_8.pdf) (EconLit, ProQuest, Ulrich's Periodicals Directory)

• Achchuthan. S., Umanakenan. R., & Kajenthiran. K., (2017). Comprehensive Model for Understanding and Enhancing Pro- Environmental Purchase Behavior: Towards a Conceptual Framework. Journal of Business Studies 4(1), 1-16. (http://www.maco.jfn.ac.lk/jbs/wp-content/uploads/2017/07/JBS-2017-41FINAL.2.pdf)

• Kajenthiran. K., Karunanithy. M., & Achchuthan. S. (2016). Antecedents of Youth's Intentions in seeking Microcredit: Evidence from Jaffna District, Sri Lanka. International Journal of Accounting & Business Finance 2(1), 78-98. (http://www.maco.jfn.ac.lk/ijabf/wp-content/uploads/2017/11/Vol2_Issue1_6.pdf)

• Kajenthiran, K., & Karunanithy, M. (2015). Service Quality and Student Satisfaction: A Case Study of Private External Higher Education Institutions in Jaffna, Sri Lanka. Journal of Business Studies 2(1), 46-61. (https://www.researchgate.net/publication/319112052_Service_Quality_and_Student_Satisfaction_A_Case_Study_of_Private_External_Higher_Education_Institutions_in_Jaffna_Sri_Lanka)

• Kajenthiran, K., & Karunanithy. M. (2019) Higher education service quality influencing student loyalty: The mediation effect of student satisfaction, 2^nd South Asia Conference on Multidisciplinary Research 2019 (SAMR’19), Colombo, Sri Lanka 8-9, Nov.

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• Corporate Social Responsibility is a Marketing Strategy to Create Loyal among Customers. “Virutcham Volume XVII” 2019, Faculty of Management Studies & Commerce, University of Jaffna, Sri Lanka, p. 10-19.

• The Next Professional Called as NETWORK MARKETING. "Management Focus Volume XIV" 2011, Faculty of Management Studies & Commerce, University of Jaffna, Sri Lanka, p. 123 - 127.