Books
Books
Magnani, G. (2022). Marketing in Culturally Distant Countries. Managing the 4Ps in Cross-Cultural Contexts, Springer, ISBN: 978-3-031-04831-9.
Zucchella, A., Magnani, G. (2016). International entrepreneurship. Theoretical foundations and practices. Second Edition. Palgrave Macmillan, ISBN: 9781137520012.
Magnani, G. (PhD Thesis) Uncertainty and the internationalization process of the firm. First supervisor: Prof.ssa Antonella Zucchella (Università di Pavia); second supervisor: Prof. Peter Liesch (University of Queensland, Australia).
Edited books
Zucchella, A. & Magnani, G. (2019). Customer Centric Organization e comunicazione. Attivare il brand nell'era digitale. Franco Angeli Editore, Milano, ISBN: 978-88-917-8138-3.
