Publications

Linli Xu, Yanhao Wei, Yi Zhu (2022), "Customer Voice on Two-Sided Platforms: The Effect of Surge Pricing on Customer Complaints," Management Science, forthcoming.

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur (2019), Immediate Response of Online Brand Search and Price Search to TV Ads, Journal of Marketing, 83(4), 81-100.

Mitch Lovett, Renana Peres, Linli Xu (2019), Can Your Advertising Really Buy Earned Impressions? the Effect of Brand Advertising on Word of Mouth, Quantitative Marketing and Economics, 17(3), 215-255.

Linli Xu, Kenneth C. Wilbur, Jorge M. Silva Risso (2018), Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples, Management Science, 64(7), 3187-3207.

Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge Silva-Risso (2014), Price Advertising by Manufacturers and Dealers, Management Science, 60(11), 2816-2834.

Kenneth C. Wilbur, Linli Xu, David Kempe (2013), Correcting Audience Externalities in Television Advertising, Marketing Science, 32(6), 892-912.

Working Papers

Linli Xu, Gordon Burtch, Qi Xie, "Strategic Opacity in Crowdsourced Quality Evaluation." Revision requested.

Mao Yuan, Yi Zhu, Linli Xu, Xu Guan, "Search Prominence in a Distribution Channel." Revision requested.

Kenan Zhang, Hongyu Chen, Song Yao, Linli Xu, Jiaoju Ge, Xiaobo Liu, Yu (Marco) Nie, "Economies of Scale in Ride-hail: A Tale of Two Markets."