Publications

Linli Xu, Qi Xie, Gordon Burtch (2025), "An Empirical Study of Strategic Opacity in Crowdsourced Evaluations," MIS Quarterly, 49(3): 1205-1220.

Linli Xu, Yanhao Wei, Yi Zhu (2025), "Customer Voice on Two-Sided Platforms: The Effect of Surge Pricing on Customer Complaints," Management Science, 71(8): 6729-6745.

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur (2019), Immediate Response of Online Brand Search and Price Search to TV Ads, Journal of Marketing, 83(4), 81-100.

Mitch Lovett, Renana Peres, Linli Xu (2019), Can Your Advertising Really Buy Earned Impressions? the Effect of Brand Advertising on Word of Mouth, Quantitative Marketing and Economics, 17(3), 215-255.

Linli Xu, Kenneth C. Wilbur, Jorge M. Silva Risso (2018), Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples, Management Science, 64(7), 3187-3207.

Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge Silva-Risso (2014), Price Advertising by Manufacturers and Dealers, Management Science, 60(11), 2816-2834.

Kenneth C. Wilbur, Linli Xu, David Kempe (2013), Correcting Audience Externalities in Television Advertising, Marketing Science, 32(6), 892-912.

Working Papers

Luqian Sun, Linli Xu, "From Free to Freemium: A Causal Analysis of the Impact of Paywall Adoption on Content Production and Engagement."

Qi Xie, Linli Xu, George John, “User Engagement on Digital Media Platforms: The Dynamic Interplay between Discovery and Consumption.”

Mao Yuan, Yi Zhu, Linli Xu, Xu Guan, "Search Prominence in a Distribution Channel." 

Kenan Zhang, Hongyu Chen, Song Yao, Linli Xu, Jiaoju Ge, Xiaobo Liu, Yu (Marco) Nie (2020), "Economies of Scale in Ride-hail: A Tale of Two Markets."