Owners
a piece of their overall budget
set limits of available scope and quality
frame a contract or delivery method (i.e., lump sum or cost plus)
frame change management
level of detail may vary depending on contract delivery time
implies a duration of time
informal proposals (cocktail napkin, emails, memo, oral)
formal proposals (emails, RFP response, presentation, letter, preprinted)
range of detail from rough order of magnitude (little to no detail) to detailed, itemized estimate
conditions and methods of cost determination included
basis of scope and quality as a function of the budget are important components
Design Teams
establish boundaries around project scope and quality
confirm a proposed design will be within budget (validation)
establish professional fees (often a percent of total construction cost)
in absence of a design, estimate may set a framework for a design
may be milestone to advance the design (validation)
informal proposals (cocktail napkin, emails, memo, oral)
formal proposals (emails, RFP response, presentation, letter, preprinted)
range of detail from rough order of magnitude (little to no detail) to detailed, itemized estimate
conditions and methods of cost determination included
basis of scope and quality as a function of the budget are important components
Construction Firms
establish boundaries around project scope and quality
confirm a proposed design will be within budget (validation)
establish a contract baseline
manage contract change
rough order of magnitude estimates - broad scope
staged estimates to the level of design completion - medium scope
detailed estimates - narrow scope
formal bids and proposals
monitor productivity (profitability)
change management documentation
Bankers
determine project value (appraise worth)
measure as a component of the financial proforma
serves as a marker for insurable replacement value
limited budget with major categories defined and subtotaled, focused on the total project cost. (They typically don’t get into the “cost weeds” unless they believe the budget to be too low or too high)
Government
set permit value and utility access charges
establish tax basis
sets cost data for capital improvement projects (CIP)
total cost with little detail, unless needed to verify or augment their database
Public
inform a public expenditure
determine a tax basis (i.e., estimate to determine a special tax assessment)
limited budget with major categories defined and subtotaled, focused on the total project cost
Sources:
The tables created for “Audience and Purpose” were informed by Pamela Angell’s, Business Communication Design (2004)
Steven A. Rigolosi’s, Applied Communication Skills for the Construction Trades (2002).