Michigan Daily

Print Rates

The Michigan Daily is printed weekly on Wednesdays and distributed at more than 170+ drop spots around Washtenaw County. Total distribution = 5,000 copies / week.

Full Page
Artwork Size:11" x 19.5"

Non-Profit Rate:$1,836

Local Rate:$2,040
1/2 Page
Artwork Size:11" x 10" (hor)5.44" x 19.5" (ver)

Non-Profit Rate:$918

Local Rate:$1,020
1/4 Page
Artwork Size:11" x 5" (hor)5.44" x 10" (ver)

Non-Profit Rate:$459

Local Rate:$510
1/8 Page
Artwork Size:11" x 2.5" (hor)5.44" x 5" (ver)

Non-Profit Rate:$230

Local Rate:$255
Mini Page
Artwork Size:3.58" x 5"

Non-Profit Rate:$153

Local Rate:$170
Front PageBanner
Artwork Size:11" x 2.5"

Non-Profit Rate:$599

Local Rate:$640
Preferred Placement
A premium charge of 20% is added for preferred placement. 
Back page and inside front page placements require a full page ad.
FrequencyDiscount
Receive 10% discount on print campaigns that includes 5 ads or more in a semester.
Artwork Deadline
The following are due at Noon the Friday before each publication date:
authorizationpaymentartwork
Design Requests
Ad artwork design requests are accepted up until the Monday of the week before the date of the paper in which the ad will appear.
Artwork Guidelines
Must be sent at 300 dpi and in CMYK format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files. 
Cancellation Policy
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 50% of the total cost of the space reservation.

Prices are effective as of August 2023.

Insert Rates

Inserts are placed inside the newspaper and should be mailed to Michigan Web Press, 10441 Enterprise Drive, Davisburg, MI 48350.

4 Pages or Less$700
5-8 Pages$800
9-12 Pages$900
13-16 Pages$1,000
17-20 Pages$1,100
21-48 Pages$1,200
Max Size Requirement
11.5" x 12.5"(can be folded)
Min Size Requirement
3.5" x 5.5"
Printing & Shipping
Advertiser is responsible for printing and shipping.
Quantity Requirement
5,000 copies
Approval Required
Talk to your account executive for more info.

Prices are effective as of August 2023.

Online Rates

The Michigan Daily launched its new site in March 2021 and receives more than 6M+ page views per year.

Non-Profit Rates:
Leaderboard
Base CPM Rate:$14.17 / 1,000 IMP

Weekly Campaign:$425 (30,000 IMP)

Monthly Campaign:$1,550 (120,000 IMP)
Rectangle
Base CPM Rate:$13.17 / 1,000 IMP

Weekly Campaign:$395 (30,000 IMP)

Monthly Campaign:$1,430 (120,000 IMP)
Tower
Base CPM Rate:$10.17 / 1,000 IMP

Weekly Campaign:$305 (30,000 IMP)

Monthly Campaign:$1,070 (120,000 IMP)
Local Rates:
Leaderboard
Base CPM Rate:$15.17 / 1,000 IMP

Week Campaign:$455 (30,000 IMP)

Month Campaign:$1,670 (120,000 IMP)
Rectangle
Base CPM Rate:$14.17 / 1,000 IMP

Week Campaign:$425 (30,000 IMP)

Month Campaign:$1,550 (120,000 IMP)
Tower
Base CPM Rate:$11.17 / 1,000 IMP

Week Campaign:$335 (30,000 IMP)

Month Campaign:$1,190 (120,000 IMP)
ImpressionsDefined
Impressions (IMP) are when an advertisement renders on a user's screen. IMPs are not action-based and are merely defined by a user potentially seeing the advertisement
Artwork Deadline
The following are due 3 business days before your campaign launch:
  • signed authorization form
  • payment
  • artwork
  • CTA link
Artwork Guidelines
Must be sent at 72 dpi and in RGB format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files. 
Cancellation Policy
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 100% of the total cost of the space reservation.

Prices are effective as of August 2023.

Newsletter Rates

The Michigan Daily currently has five newsletters available for advertising.

The Daily Daily
A daily newsletter focused on general U-M and Ann Arbor news.
Approx. 2Ksubscribers
Available to all advertisers.
Weekly Roundup
A weekly newsletter sent out to every current U-M student.
Approx. 54Ksubscribers
Must have spent at least $1K in print advertising within the past year.
University Insider
A weekly newsletter focused on faculty and staff-related news.
Approx. 2K subscribers
Available to all advertisers.
A2Outlook
A weekly newsletter focused on Ann Arbor-related news.
Approx. 2K subscribers
Available to all advertisers.
Maynard Street Blitz
A weekly newsletter focused on U-M sports.

Approx. 500 subscribers
Available to all advertisers.
Top Banner $100 / Run

Middle Banner$50 / Run
Top Banner$600 / Run

Middle Banner$400 / Run
Bottom Banner$300 / Run
Top Banner$200 / Run

Middle Banner$100 / Run
Top Banner$200 / Run

Middle Banner$100 / Run
Top Banner$50 / Run

Middle Banner$40 / Run
Artwork Deadline
The following are due 3 business days before the newsletter date:
  • signed authorization form
  • payment
  • artwork
  • CTA link
Artwork Guidelines
Must be 728 x 90 pixels and sent at 72 dpi and in RGB format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files. 
Cancellation Policy
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 100% of the total cost of the space reservation.

Prices are effective as of August 2023.

Sponsored News Rack Rates

Promote your business/organization on 35 of our premium news racks distributed around U-M's campus. Advertisers are responsible for printing. Wolverine Media Group can provide printing services at an additional cost.

Option 1
(23.5 inches x 48 inches)

4 racks: $1,2409 racks: $2,565
Option 2
(24 inches x 48 inches)

4 racks: $1,2408 racks: $2,40013 racks: $3,705
Option 3
(18 inches x 36 inches)

4 racks: $1,2008 racks: $2,32012 racks: $3,30014 racks: $3,850

Prices are effective as of August 2023.

Inventory & Key Dates

Contact Us

Visit Us


Stanford Lipsey Building420 Maynard StreetAnn Arbor, MI 48109

Email Us


wmg-contact@umich.edu

Call Us


(734) 228-2481

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