Embedded Files
Print Rates
The Michigan Daily is printed weekly on Wednesdays and distributed at more than 170+ drop spots around Washtenaw County. Total distribution = 5,000 copies / week.
Full Page
Artwork Size:11" x 19.5"
Non-Profit Rate:$1,836
Local Rate:$2,040
Non-Profit Rate:$1,836
Local Rate:$2,040
1/2 Page
Artwork Size:11" x 10" (hor)5.44" x 19.5" (ver)
Non-Profit Rate:$918
Local Rate:$1,020
Non-Profit Rate:$918
Local Rate:$1,020
1/4 Page
Artwork Size:11" x 5" (hor)5.44" x 10" (ver)
Non-Profit Rate:$459
Local Rate:$510
Non-Profit Rate:$459
Local Rate:$510
1/8 Page
Artwork Size:11" x 2.5" (hor)5.44" x 5" (ver)
Non-Profit Rate:$230
Local Rate:$255
Non-Profit Rate:$230
Local Rate:$255
Mini Page
Artwork Size:3.58" x 5"
Non-Profit Rate:$153
Local Rate:$170
Non-Profit Rate:$153
Local Rate:$170
Front PageBanner
Artwork Size:11" x 2.5"
Non-Profit Rate:$599
Local Rate:$640
Non-Profit Rate:$599
Local Rate:$640
Preferred Placement
A premium charge of 20% is added for preferred placement.
Back page and inside front page placements require a full page ad.
A premium charge of 20% is added for preferred placement.
Back page and inside front page placements require a full page ad.
FrequencyDiscount
Receive 10% discount on print campaigns that includes 5 ads or more in a semester.
Receive 10% discount on print campaigns that includes 5 ads or more in a semester.
Artwork Deadline
The following are due at Noon the Friday before each publication date:
authorizationpaymentartwork
The following are due at Noon the Friday before each publication date:
authorizationpaymentartwork
Design Requests
Ad artwork design requests are accepted up until the Monday of the week before the date of the paper in which the ad will appear.
Ad artwork design requests are accepted up until the Monday of the week before the date of the paper in which the ad will appear.
Artwork Guidelines
Must be sent at 300 dpi and in CMYK format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files.
Must be sent at 300 dpi and in CMYK format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files.
Cancellation Policy
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 50% of the total cost of the space reservation.
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 50% of the total cost of the space reservation.
Prices are effective as of August 2023. All rates are net.
Insert Rates
Inserts are placed inside the newspaper and should be mailed to Michigan Web Press, 10441 Enterprise Drive, Davisburg, MI 48350.
4 Pages or Less$700
5-8 Pages$800
9-12 Pages$900
13-16 Pages$1,000
17-20 Pages$1,100
21-48 Pages$1,200
Max Size Requirement
11.5" x 12.5"(can be folded)
11.5" x 12.5"(can be folded)
Min Size Requirement
3.5" x 5.5"
3.5" x 5.5"
Printing & Shipping
Advertiser is responsible for printing and shipping.
Advertiser is responsible for printing and shipping.
Quantity Requirement
5,000 copies
5,000 copies
Approval Required
Talk to your account executive for more info.
Talk to your account executive for more info.
Prices are effective as of August 2023. All rates are net.
Online Rates
The Michigan Daily launched its new site in March 2021 and receives more than 6M+ page views per year.
Non-Profit Rates:
Leaderboard
Base CPM Rate:$14.25 / 1,000 IMP
Weekly Campaign:$425 (30,000 IMP)
Monthly Campaign:$1,550 (120,000 IMP)
Weekly Campaign:$425 (30,000 IMP)
Monthly Campaign:$1,550 (120,000 IMP)
Rectangle
Base CPM Rate:$13.10 / 1,000 IMP
Weekly Campaign:$395 (30,000 IMP)
Monthly Campaign:$1,430 (120,000 IMP)
Weekly Campaign:$395 (30,000 IMP)
Monthly Campaign:$1,430 (120,000 IMP)
Tower
Base CPM Rate:$10.20 / 1,000 IMP
Weekly Campaign:$305 (30,000 IMP)
Monthly Campaign:$1,070 (120,000 IMP)
Weekly Campaign:$305 (30,000 IMP)
Monthly Campaign:$1,070 (120,000 IMP)
Local Rates:
Leaderboard
Base CPM Rate:$15.10 / 1,000 IMP
Week Campaign:$455 (30,000 IMP)
Month Campaign:$1,670 (120,000 IMP)
Week Campaign:$455 (30,000 IMP)
Month Campaign:$1,670 (120,000 IMP)
Rectangle
Base CPM Rate:$14.10 / 1,000 IMP
Week Campaign:$425 (30,000 IMP)
Month Campaign:$1,550 (120,000 IMP)
Week Campaign:$425 (30,000 IMP)
Month Campaign:$1,550 (120,000 IMP)
Tower
Base CPM Rate:$11.30 / 1,000 IMP
Week Campaign:$335 (30,000 IMP)
Month Campaign:$1,190 (120,000 IMP)
Week Campaign:$335 (30,000 IMP)
Month Campaign:$1,190 (120,000 IMP)
ImpressionsDefined
Impressions (IMP) are when an advertisement renders on a user's screen. IMPs are not action-based and are merely defined by a user potentially seeing the advertisement
Impressions (IMP) are when an advertisement renders on a user's screen. IMPs are not action-based and are merely defined by a user potentially seeing the advertisement
Artwork Deadline
The following are due 3 business days before your campaign launch:
The following are due 3 business days before your campaign launch:
- signed authorization form
- payment
- artwork
- CTA link
Artwork Guidelines
Must be sent at 72 dpi and in RGB format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files.
Must be sent at 72 dpi and in RGB format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files.
Cancellation Policy
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 100% of the total cost of the space reservation.
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 100% of the total cost of the space reservation.
Prices are effective as of August 2023. All rates are net.
Newsletter Rates
The Michigan Daily currently has five newsletters available for advertising.
The Daily Daily
A daily newsletter focused on general U-M and Ann Arbor news.
Approx. 2Ksubscribers
Available to all advertisers.
A daily newsletter focused on general U-M and Ann Arbor news.
Approx. 2Ksubscribers
Available to all advertisers.
Weekly Roundup
A weekly newsletter sent out to every current U-M student.
Approx. 54Ksubscribers
Must have spent at least $1K in print advertising within the past year.
A weekly newsletter sent out to every current U-M student.
Approx. 54Ksubscribers
Must have spent at least $1K in print advertising within the past year.
University Insider
A weekly newsletter focused on faculty and staff-related news.
Approx. 2K subscribers
Available to all advertisers.
A weekly newsletter focused on faculty and staff-related news.
Approx. 2K subscribers
Available to all advertisers.
A2Outlook
A weekly newsletter focused on Ann Arbor-related news.
Approx. 2K subscribers
Available to all advertisers.
A weekly newsletter focused on Ann Arbor-related news.
Approx. 2K subscribers
Available to all advertisers.
Maynard Street Blitz
A weekly newsletter focused on U-M sports.
Approx. 500 subscribers
Available to all advertisers.
A weekly newsletter focused on U-M sports.
Approx. 500 subscribers
Available to all advertisers.
Top Banner $100 / Run
Middle Banner$50 / Run
Middle Banner$50 / Run
Top Banner$650 / Run
Middle Banner$425 / Run
Bottom Banner$325 / Run
Middle Banner$425 / Run
Bottom Banner$325 / Run
Top Banner$200 / Run
Middle Banner$100 / Run
Middle Banner$100 / Run
Top Banner$200 / Run
Middle Banner$100 / Run
Middle Banner$100 / Run
Top Banner$50 / Run
Middle Banner$40 / Run
Middle Banner$40 / Run
Artwork Deadline
The following are due 3 business days before the newsletter date:
The following are due 3 business days before the newsletter date:
- signed authorization form
- payment
- artwork
- CTA link
Artwork Guidelines
Must be 728 x 90 pixels and sent at 72 dpi and in RGB format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files.
Must be 728 x 90 pixels and sent at 72 dpi and in RGB format. Ads include color and must be licensed for commercial use. We accept JPEG, PSD, AI, TIFF and PDF files.
Cancellation Policy
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 100% of the total cost of the space reservation.
If an advertisement is cancelled after the deadline, Wolverine Media Group reserves the right to charge up to 100% of the total cost of the space reservation.
Prices are effective as of August 2023. All rates are net.
Sponsored News Rack Rates
Promote your business/organization on 35 of our premium news racks distributed around U-M's campus. Advertisers are responsible for printing. Wolverine Media Group can provide printing services at an additional cost.
Option 1
(23.5 inches x 48 inches)
4 racks: $1,2409 racks: $2,565
(23.5 inches x 48 inches)
4 racks: $1,2409 racks: $2,565
Option 2
(24 inches x 48 inches)
4 racks: $1,2408 racks: $2,40013 racks: $3,705
(24 inches x 48 inches)
4 racks: $1,2408 racks: $2,40013 racks: $3,705
Option 3
(18 inches x 36 inches)
4 racks: $1,2008 racks: $2,32012 racks: $3,30014 racks: $3,850
(18 inches x 36 inches)
4 racks: $1,2008 racks: $2,32012 racks: $3,30014 racks: $3,850
Prices are effective as of August 2023. All rates are net.
Inventory & Key Dates
Contact Us
Visit Us
Stanford Lipsey Building420 Maynard StreetAnn Arbor, MI 48109
Email Us
wmg-contact@umich.edu
Call Us
(734) 228-2481
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