Audio description describes visual information needed to understand the content. (For example, “Pat opens a jewelry box, looks at a diamond engagement ring, and cries”.) Description is usually narration added to the soundtrack.
Does the video have visual information that is needed to understand what the video is communicating?
No (for example, it is only a person talking):
Description is not needed. Consider informing users.
Yes:
For pre-recorded:
Description is needed for users
Description is legally required
For live:
Description is needed for users
Some people who are blind or have low vision can’t see videos well or at all. They use audio description of visual information to understand what’s going on visually.
Described video should be outsourced.
Our preferred vendor is Audio Eyes:
Contact: Rick Boggs (rickb@audioeyesllc.com)
Cost: $15-18/per program minute (educational rate). 10-minute minimum (this may be total run time for multiple videos); videos with zero dialogue add a $3/ppm premium; subtitles add $2/ppm