SAMPLE GREEN MEDIA CONTENT AND RESOURCES

The Green Communications Toolkit offers municipalities pre-made communications design templates adaptable for print content, social media, websites, and more in the "Green Communications Design Templates" section.

The toolkit also holds a repository of helpful communications and design best practice resources to help the municipal green communications strategy flourish in the "Supplementary Communications and Design Resources" section. Finally, the "Meridian Example: Sample Media Content and Resources" gives municipalities a real-world case study of a successful green communications campaign.

The case study is from Meridian Township, Michigan; a municipality that sought to increase community participation in general green programming and their new Green Grant program. The case study includes a comprehensive Green Meridian communications strategy, media content, press releases, a Green Grant media package, and specialized Green Meridian Communications toolkit. Meridian Township's communications strategy and resources can be used as a model for other municipalities for crafting a program specific plan for increased community engagement and participation in sustainability initiatives.